Head of Ecommerce

Permanent/fulltime – Glasgow

Salary – £65K

Chisholm Hunter is one of the UK’s multiple award-winning jewellers, supplying luxury jewellery and Swiss timepieces to our clients since 1857. We are a family run business, passionate about our exquisite products and are experts at delivering a high end, luxury customer experience which is ‘A Cut Above’.

Our mission is to create lasting memories with our exceptional products and customer experience. We are looking for someone who is passionate for success, enthusiastic, and shares our values of: Honesty, Excellence, Accountability, Respect and Teamwork.

Position:

We are looking for an energetic, analytical, data driven, customer-centric Head of Ecommerce to grow our brand through a range of campaigns that deliver tangible change results.

You will direct and prioritise all ecommerce initiatives and strategies, reporting to the Chief Technology Officer. You will manage the business’ ecommerce function, and external agencies, developing a winning online strategy to drive continual growth. Specifically, you’ll develop and execute a digital strategy with the aim of achieving growth in e-commerce revenue.

This role will suit you if you have previous Ecommerce experience where you have demonstrated growth, ideally with B2C brands within a luxury environment.

We are a rapidly growing team, so you’ll need to be comfortable with being both hands-on and strategic.

KEY Role Responsibilities

Commercial Strategy

• Developing, implementing, and delivering the eCommerce plan and targets
• Develop effective marketing campaigns, on time and within budget
• Strategically develop e-commerce-related promotional campaigns to achieve the targeted exponential growth

Day to day trading

• Ensure Marketing and Ecommerce functions are working in alignment to ensure brand consistency
• Managing demand generation across all channels to include paid, organic, affiliate, social and email and using on-Site analytics and conversion testing software to embed and manage a formal test:measure:learn approach to channel optimisation
• Develop, implement and optimise eCRM to improve customer retention and lifetime value metrics
• Directly line managing the Digital Trading Assistants

Collaboration

• Work closely with colleagues to identify opportunities to reach new market segments and expand market share
• Collaborate with the web merchandising and buying team to continually optimise product and pricing mix across web properties.
• Collaborate with the marketing team to ensure that planned marketing campaigns and promotions are executed effectively across all digital channels and web properties

Measurement, reporting and benchmarking

• Set up and monitor ROI and KPIs
• Generate a monthly report regarding all marketing activities related to e-commerce
• Measure and monitor Customer Experience through the use of analytics, using data to develop and deliver quarterly action plans.

Requirements:

The Ideal Candidate

Essential

• Availability to work fully onsite
• At least 3 years’ experience in growing an eCommerce business
• Excellent communication skills
• Strong analytical and project management skills
• A commercial attitude with experience of managing large-scale budgets and working to strict KPIs

Desirable

• Ideally experience within the luxury sector, retail or hospitality