Brand Manager

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose; we are redefining the tobacco industry and leading the charge towards a smoke-free future.

As a Brand Manager, you will play an integral role in crafting the narrative of our smoke-free products in the Philippines. This position offers you the chance to work in a dynamic environment with a team of exceptionally dedicated professionals. You will have the opportunity to successfully implement innovative marketing strategies and drive brand growth in a competitive landscape.

Job Responsibilities

As a Brand Manager, You Will Be Responsible For

• Developing and deploying a core brand creative idea, ensuring all activities and representations of the brand in the market are consistent with the defined positioning and strategy.
• Developing brand strategies and plans by understanding consumer needs, difficulties, insights, market trends, and landscape analysis.
• Enhancing the brand role, positioning, and adapting the brand framework to improve product and brand appeal for growth.
• Adapting global campaigns for the local market and developing local campaigns to improve brand visibility and engagement.
• Crafting and deploying messaging and communication strategies, including content type adaptation.
• Developing and implementing marketing strategies across various channels, including online and offline advertising, POSMs, trade shows/public events, and online/in-store promotions.
• Conducting research and analysis to determine key values driving buying and conversion behavior for different segments.
• Coordinating the development of marketing materials across direct and indirect channels, with a strong focus on digital platforms such as websites, paid media, e-commerce, and CRM.
• Monitoring the efficiency of marketing campaigns and tactics to ensure flawless execution and continuous improvement.

Requirements

To be successful in this role, you will need:

• 5-8 years of proven experience in brand management or similar marketing roles, ideally gained in the consumer products and or electronic devices industries.
• A strong understanding of marketing principles, consumer insights, and market analysis.
• Outstanding creativity and the ability to develop innovative marketing strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong project management skills with a focus on detail
• Experience in both traditional and non-traditional marketing channels, including digital
• An achievement-focused attitude with the determination to excel and attain lofty targets.
• The ability to think strategically and adapt to a fast-paced, evolving market environment.

Why Join Us?

At PMI, we prioritize equal employment opportunity, inclusion, and workplace diversity. Our aim is to foster an environment that allows our global employees to be authentic, excel, collaborate, and inspire the innovation and consumer-centricity essential to realize our smoke-free future vision. To support this, we offer our people above-market Compensation & Benefits packages

• Guaranteed 14th month pay
• HMO coverage for you and your qualified dependents
• PhP 10,000 annual medical reimbursement
• Annual performance-based variable pay
• Annual performance-based merit increase
• Retirement plan
• Leaves conversion

At our company, we prioritize understanding individual circumstances, appreciating differences, and treating everyone with fairness and respect. We strive for an inclusive environment where every voice is valued, irrespective of gender identity, age, race, nationality, ethnicity, sexual orientation, religion, disability, or any other distinguishing feature. Our workforce management practices have been globally acknowledged by the Top Employer Institute and the Equal Salary Foundation.

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