Digital Marketer/SEO Expert

The Digital Marketer/SEO Expert will be responsible for developing and executing digital marketing strategies to generate high-quality leads across multiple channels. This role involves SEO optimization, paid advertising, social media marketing, content creation, and analytics to maximize conversions and sales.

Key Responsibilities

SEO & Website Optimization

• Optimize the company’s website and landing pages for search engines to improve organic traffic and lead generation.
• Conduct keyword research and implement SEO best practices.
• Perform technical SEO audits and fix issues to enhance site performance.
• Improve website loading speed, mobile responsiveness, and UX/UI for better engagement.

Paid Advertising (PPC & Social Media Ads)

• Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads) to drive conversions.
• Continuously monitor and optimize campaigns to maximize ROI.
• Develop and test different ad creatives, copy, and landing pages.

Email Marketing & Lead Nurturing

• Create and manage email campaigns targeted at prospects and existing customers.
• Implement automated workflows to nurture leads through the sales funnel.
• Analyze email performance and optimize for higher engagement and conversions.

Analytics & Reporting

• Track, measure, and report on digital marketing performance using tools like Google Analytics, Google Search Console, and social media insights.
• Use data-driven insights to adjust strategies and improve lead generation efforts.
• Provide regular reports on campaign performance, SEO rankings, and conversion rates.