Digital Marketing Specialist

Foreign Policy (FP), a leading magazine of global affairs news and analysis, is recruiting a Digital Marketing Specialist to execute subscriber acquisition and subscriber retention marketing programs aimed at driving subscription growth (volume and revenue) both domestically and internationally. Reporting to the Senior Manager, Growth & Lifecycle Strategy on the Subscriptions Marketing team, you will collaborate with multiple stakeholders across the organization to plan, develop, and execute growth and lifecycle strategies that help FP’s journalism reach new subscribers and deepen its relationship with existing subscribers.

Join a dynamic team to develop and execute innovative multi-channel campaigns that enhance our brand visibility, engage our audience of professionals and consumers interested in geopolitics, and critically, converts and retains paying subscribers.

What You’ll Do:

• Work closely with Product, Editorial, Creative, and Customer Support teams to align marketing strategies with overall business objectives.
• Develop and execute lifecycle marketing campaigns over email, utilizing marketing automation tools to acquire, engage and retain customers.
• Develop customer segmentation and targeting strategies to personalize marketing efforts, helping users build repeatable habits and become more engaged with our product.
• Monitor and report on the performance of marketing campaigns, providing actionable insights and recommendations for optimization.
• Define, drive and measure KPIs for each campaign. Conduct A/B testing to continuously improve campaign effectiveness. Provide post-campaign analysis — drawing on successes and failures, in order to identify tactics that are delivering on business goals.
• Collaborate with the brand and creative teams to develop compelling and relevant messaging and ads.
• Collaborate with agency partners to run paid marketing campaigns on a variety of search and social channels.
• Analyze market trends, customer insights, and competitive landscape to identify trends, behaviors, and opportunities for growth and optimization.
• Conduct customer research (surveys, user interviews) to develop personas, use cases, and product updates.
• Stay up-to-date with industry trends and best practices to ensure our strategies are cutting-edge.
• Collaborate with sales partners to ensure marketing and sales are working in lock-step to generate a pipeline for group subscription sales.
• Demonstrate self-sufficiency and independence, taking ownership of projects and initiatives, and acting decisively to drive results.
• Drive continued innovation and improvement by recommending new marketing strategies to expand our reach, increase relevance, refine our segmentation and targeting, and engage and convert prospects.
• Champion a subscriber-centric culture.

Who You Are:

• 1-2 years minimum in digital, growth/lifecycle marketing, or a related role.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• Highly motivated self-starter with a positive attitude.
• The ability to work across multiple projects and priorities in a fast-paced environment while collaborating with multiple cross-functional stakeholders is essential.
• A strong sense of marketing to consumers (on more than one channel).
• Experience with A/B testing and campaign optimization.
• Detail-oriented with strong project management abilities.
• Excellent written and verbal communication skills, resulting in exceptional positioning, messaging, and storytelling.
• Strong writing skills, including the ability to write in a compelling way.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Ability to be adaptable and comfortable working in a changing environment.
• Passion for politics/international relations is a plus.
• Understanding of the recurring revenue business model is a plus.

The compensation range for this role is $55,000 – $70,000

About Foreign Policy

Foreign Policy was founded in 1970 with the intention of leading a root-and-branch rethink of how the United States engages with other countries. We showcase the smartest ideas and analysis on global affairs, written by experts and practitioners of international relations. Although FP exists on many platforms, including on our website, a quarterly print edition, award-winning podcasts, and through live video journalism, we will always be first and foremost a magazine of politics and ideas, covering parts of the world underserved in other English-language media and bringing a nuanced, global perspective to more familiar stories.

Working at Foreign Policy

We have a preference for candidates in the D.C. area. D.C.-based staff are required to work from the office at least one day a month, with all U.S.-based staff convening in D.C. a few times a year.

Foreign Policy requires that all employees be fully vaccinated against Covid-19.

Foreign Policy is an equal opportunity employer. We celebrate diversity and are committed to an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business needs.