Manager – Performance Marketing

Mumbai, MH, IN

Areas of Work: Sales & Marketing Job Id: 12945

Job Purpose

We are expanding our media & digital team at Asian Paints. Being amongst the most admired brands in India, this role will work closely with the marketing function to ensure best in class media experiences are created for our consumers.

Business Responsibilities

• Drive media strategy (planning & buying) for key brands – All Media expertise
• Analytics – working closely with research & media partners to work on sharper media offerings
• Impacts & Innovations – driving new media goals & impact strategies for the brand
• Performance marketing for a select set of brands
• Focus on driving newer digital pathways to take the brand closer to consumers
• Driving associations with key partners within Asian Paints & with external partners (agencies, publishers, etc.) as well
• Driving content & new age media associations for the brand

Business Responsibility Areas

Key Performance Indicators

Media Strategy

Planning & Buying for a select set of APL brands

Analytics

Aligning on the media goals & working on robust frameworks to drive the analytics ambition

Performance Marketing

Driving performance marketing for key categories like waterproofing, Beautiful Homes Stores, etc.

Driving associations with key stakeholders

Working closely with agency partners, publishers, platforms & brand teams to drive key media & brand objectives.

Impacts & Innovations

Driving new age media associations & innovations

Closing the impact framework & driving meaningful associations

Driving Digital Campaigns for AP

Driving brand specific campaigns. Driving efficiencies & effectiveness is what the key measurables will be.

Work Experience: Minimum 10 Years

Education: MBA