Media Planning Executive
Job Description
Key Responsibilities And Accountabilities
- Familiar with the basics of media planning & buying in addition to using basic tools & software.
- Handle daily media plans across dedicated MBC brands, this includes all media “TV, Print, Digital, OOH and Radio” operations.
- Manage and operate daily TV media planning in alignment with marketing objectives.
- Prepare the monthly media competitive report for MBC Brands.
- Setting up, trafficking and optimization of digital campaigns across all self-serving platforms (Facebook, Twitter, Snapchat, Google, etc…)
- Working closely with global publishers and regional media partners to implement their latest ad products and services for MBC Brands.
- Liaise with marketing, brand and creative team to develop media strategies and campaigns.
- Input and organizing media data with extreme attention to detail and precision and to be able to look beyond data with an analytical approach.
- Perform other duties and projects assigned.
Requirements
- Holder of a Bachelor Degree from a reputable University.
- Minimum of 1-2 years of experience in media operations from an agency or client side.
- Proficient in using standard TV research and planning tools.
- Exceptional organizational and communication skills to work closely with and build relationships with brand managers, creative producers and social media teams.
- Detail oriented and proficient at managing projects, organize, prioritize and structure workload.
- Strong drive for continuous learning and research on the subject matter for personal development.