Remote Marketing SVP

We are seeking a dynamic and experienced Senior Vice President (SVP) of Marketing to join our leadership team in a fully remote capacity. In this pivotal role, you will report directly to the CEO and be instrumental in driving our company’s revenue growth, enhancing brand visibility, and solidifying our market presence. This position represents not just a leadership opportunity but a chance to make a significant impact on our organization by cultivating growth, strengthening our brand, and ensuring long-term success.

Key Responsibilities

• Design and execute a comprehensive, data-oriented marketing strategy that aligns with our business objectives and fosters growth in brand recognition and customer engagement.
• Continuously monitor performance metrics, refining strategies based on insights to ensure optimal marketing effectiveness.
• Oversee marketing operations, including lead management in HubSpot, while collaborating with the RevOps team to enhance processes and operational efficiency.
• Safeguard the integrity of our brand by ensuring consistency and authenticity in all messaging and touchpoints.
• Lead the formulation of compelling messaging and positioning that connects with target demographics and differentiates our offerings in the marketplace.
• Drive demand generation initiatives that transform prospects into loyal customers through multi-channel campaigns, including digital advertising and events.
• Collaborate with sales and business development teams to ensure seamless alignment on revenue objectives and pipeline goals.
• Establish a customer advocacy program that highlights success stories and leverages testimonials to amplify brand communications.
• Create a vibrant customer community to foster collaboration and brand loyalty through various events and forums.
• Implement strategic marketing initiatives for partners to expand market demand and explore co-marketing avenues.
• Direct go-to-market strategies for new product launches, ensuring effective positioning and market penetration.
• Develop and implement a cohesive content strategy that positions our company as a thought leader in the industry.
• Plan and execute annual customer conferences and key events to strengthen client relationships and enhance the customer experience.
• Build strong relationships with industry analysts to bolster market credibility and maintain competitive intelligence.
• Inspire, mentor, and develop a high-performing marketing team, focusing on innovation and continuous improvement.

Required Skills

• Expertise in marketing tools such as HubSpot, Salesforce, and Google Analytics.
• Strong financial acumen for budget management and ROI evaluation.
• Proven ability to inspire and lead teams in fostering a collaborative and innovative culture.
• Deep knowledge of growth marketing, demand generation, and business development strategies.
• Experience in inbound marketing practices and account-based marketing (ABM).

Qualifications

• A minimum of 15 years of marketing experience, particularly within the SaaS industry.
• Demonstrated success in leading brand, demand generation, and product marketing teams.
• Proven experience in scaling marketing organizations, especially within Series B or growth-stage companies.
• A Bachelor’s degree in Marketing, Business, or a related field; an MBA is preferred.

Career Growth Opportunities

This role offers significant opportunities for professional advancement and leadership development while providing exposure to diverse aspects of the business, paving the way for potential future executive positions.

Company Culture And Values

Our organization is built on a foundation of collaboration, innovation, and dedication to continuous improvement. We prioritize team culture, mentorship, and support, fostering an environment where every team member can thrive and grow.

Compensation And Benefits

• Competitive base salary ranging from \(250K to \)275K, with additional variable compensation.
• Generous equity compensation and annual reviews.
• Comprehensive health benefits covering medical, dental, and vision for employees and their dependents.
• 401K plan with a 4% company match.
• Parental leave alongside complimentary diapers for one year.
• Unlimited PTO and a culture that promotes work-life balance with bi-annual company-wide breaks.
• $500 home office stipend and wellness benefits.
• Annual company events and quarterly team meetups.
• Discounts on pet insurance.

Employment Type: Full-Time