Director, Online Gaming Marketing

• The Director of Marketing is responsible for leading marketing efforts and driving growth, strategic thinker with a proven track record of developing and executing successful marketing strategies in the Online Gaming or ecommerce industry.
• Must have a strong leadership ability and a deep understanding of digital marketing channels, as well as a passion for online gaming and the ability to connect with our target audience.

Duties And Responsibilities

Overall Job Responsibilities:

• Develop and Execute Marketing Strategy.
• Lead the development and implementation of comprehensive marketing strategies to drive user acquisition, engagement, and retention.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives.

Functional Job Responsibilities:

• Brand Management: Define and maintain the brand identity for Solaire Online Casino ensuring consistency across all marketing channels and touchpoints. Develop brand messaging that resonates with our target audience and reinforces our unique value proposition.
• User Acquisition: Oversee all aspects of user acquisition campaigns, including paid advertising, influencer partnerships, and promotional activities. Analyze campaign performance and optimize strategies to maximize ROI and drive growth.
• Community Engagement: Cultivate and nurture a vibrant online community around our online gaming brand. Develop strategies to engage with players, gather feedback, and foster a sense of belonging and loyalty among our user base.
• Content Strategy: Drive the development of compelling and engaging content across various platforms, including social media, blogs, email newsletters, and video channels. Collaborate with content creators and influencers to produce high-quality, shareable content that enhances brand visibility and drives user engagement.
• Data Analysis and Optimization: Utilize data analytics tools to track and measure the effectiveness of marketing campaigns and initiatives. Identify trends, insights, and opportunities for optimization, and use data-driven insights to inform decision-making and drive continuous improvement.
• Team Leadership: Provide leadership, guidance, and mentorship to the marketing team, fostering a collaborative and high-performing culture. Set clear goals and expectations and empower team members to excel in their roles.

Requirements

EXPERIENCE REQUIRED

• Bachelor’s degree in marketing, Business Administration, or related field; MBA preferred.
• 7+ years of experience in marketing, with a focus on digital marketing and user acquisition, preferably in the gaming or entertainment industry

Key Competencies And Skills

• Proven track record of developing and executing successful marketing strategies that drive user growth and engagement.
• Deep understanding of digital marketing channels, including paid advertising, social media, content marketing, and SEO/SEM.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Adobe Analytics) to track and measure campaign performance.
• Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams
• Passion for online gambling and a strong understanding of online gaming culture and trends.