Analyst

Full time, Exempt

masterworks.agency

About Masterworks

Masterworks Agency is a leading fundraising and marketing agency serving Christian nonprofits. Through nearly four decades of nonprofit change and innovation, we’ve co-designed and executed faith-based fundraising strategies with nonprofits and ministries of every size. We leverage a multi-channel approach to ensure the strategic goals of our clients are accomplished, and we do so with innovation, collaboration and passion.

About The Role

We are seeking a highly motivated and data-driven Analyst to join our team. This role is crucial for optimizing our direct response marketing campaigns, maximizing our impact, and accurately forecasting revenue. The ideal candidate will be a detail-oriented problem-solver with a strong analytical background and a passion for our mission. You will work closely with the Strategy and Client Service teams to analyze overall audience trends, forecast revenue, evaluate campaign performance, and provide actionable insights and recommendations.

Primary Responsibilities

• Analyze direct response marketing campaign performance across multiple channels (digital media, website, email, direct mail, telemarketing, text, radio, etc).
• Develop and maintain reporting dashboards to track key metrics (response rates, conversion rates, cost per acquisition, return on investment, etc).
• Design, ensure execution, and analyze A/B testing and other experiments to optimize campaign elements messaging, creative, targeting, etc).
• Identify trends and patterns in donor behavior to inform marketing strategies.
• Provide data-driven recommendations to improve campaign effectiveness and maximize comprehensive fundraising ROI.
• Collaborate with the marketing team to develop and implement new strategies based on data insights.
• Analyze donor segmentation and targeting strategies to identify opportunities for improvement.
• Develop revenue projections based on historical data, campaign performance, and market trends.
• Collaborate with the Strategy and Client Service teams to integrate revenue projections into the organization’s budget.
• Understand and apply digital media attribution models to accurately assess campaign performance across digital channels.
• Prepare presentations and reports summarizing key findings, insights, and revenue projections to present to clients.
• Stay up-to-date on best practices in direct response marketing, data analytics, digital marketing attribution, and revenue forecasting.
• Contribute to special projects as needed.

Position Requirements

• Strong interpersonal skills, including the ability to effectively communicate and persuasively provide recommendations to diverse audiences.
• Ability to present findings and engage with clients on what their data means, taking a complex set of ideas and distilling it down.
• Analytical thinker with the ability to discover hidden insights or complex patterns through a combination of quantitative and qualitative analysis techniques.
• At least 5-7 years of experience in a marketing analyst role. Experience in the direct response marketing or the nonprofit sector is a plus.
• Strong analytical and problem-solving skills with the ability to manipulate and interpret large datasets.
• Demonstrated understanding of digital media attribution and performance evaluation.
• Ability to build revenue projections and financial forecasting.
• Excellent communication and presentation skills, both written and verbal.
• Strong interest in serving Christian and a commitment to our mission.
• Ability to work independently and as part of a team in a fast-paced environment.
• Detail-oriented and highly organized.
• Ability to travel 15-30% of the time.

Technical Competencies

• Experience building compelling data visualizations with Looker, Google Suite (Sheets, Slides,etc), and Microsoft Suite (Excel)
• Experience using Google BigQuery or SQL to perform data manipulation and analysis.
• Experience with CRM systems (e.g., Salesforce, Raiser’s Edge) is a plus.
• Experience with digital marketing platforms (e.g., Google Ads, Facebook Ads Manager) is a plus.

Educational Requirements

• At least a Bachelor’s degree in Marketing, Business, Finance, Statistics, or a related field or work equivalent experience.
• Data, analysis, and statistics background, skills, and tools knowledge

Benefits

• Competitive salary and benefits package.
• Opportunity to make a real difference through the lives our clients serve.
• Collaborative and supportive work environment.
• Potential for professional growth and development.