Email Marketing Team Lead

Join Us!

Join us at the Google Operations Center for the opportunity to help Google users tackle their problems and accomplish their goals, all while working in a dynamic and diverse environment.

As an Email Marketing Team Lead, you will serve as a strategic leader and resource for the email production team and central point of contact for the onshore team for all questions production. You will provide guidance and support throughout the email marketing production lifecycle; from intake to deployment. Your main priority is to lead your team to produce email marketing campaigns with quality on time and without errors. You will also be the driving force for continuous quality improvement.

Position Responsibilities

• Manage E2E email campaign production process
• Lead production team (consisting of HTML developers and QA / Workflow specialists) throughout campaign creation process, addressing ad hoc concerns or issues
• Maintain delivery timeline by managing and supporting production team
• Assess final deliverables for accuracy and triage technical updates necessary for resolution
• Responsible for timeliness and quality of the final asset delivery
• Serve as offshore production point of contact
• Be the PoC for the onshore team (CSM, APL), communicate project status, communicate project details, assess feasibility of timeline changes and change requests
• Collaborate cross-functionally with technical and non-technical teams
• Represent needs of the production teams to the onshore team
• Managing localization process
• Submitting, receiving and actioning campaign localization requests
• Ensuring timely turnaround of localization requests, troubleshooting and proactive problem solving, in case some languages experience delays or unreasonably long timelines.
• Manage operational reporting
• Facilitate operational reporting such as total and project level capacity utilization, post-production error measurement, change request monitoring, etc.
• Drive efficiency and process innovation
• Proactively identify opportunities for improvement, leading to higher quality and shorter turnaround times, both stemming from process and infrastructure innovation, for example by implementing GenAI (generative AI) in processes
• Manage implementation of changes with the team

Minimum Qualifications

• 8+ years of experience in email marketing and operations
• 2+ years of experience in managing a team of (email) developers and QA analysts
• Strong understanding of audience segmentation and targeting
• Experience in HTML, CSS and Javascript
• Strong communication skills and prior experience presenting to stakeholders

Preferred Qualifications

• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
• Familiarity using GenAI (generative AI) for email marketing content, production and optimization