Senior Associate, Business Product Analyst

Performance Tracking & Analysis:

• Collect and assess data from diverse sources (internal databases, survey data, research data, etc) to derive meaningful insights
• Review existing dashboards and build new dashboards to help monitor product performance through basic data analysis, competitor research, and market surveys/ insights
• Perform daily assessments to evaluate product performance in relation to aligned goals and benchmarks
• Apply statistical methods and data visualization to identify market trends and patterns
• Query the data to identify existing issues and troubleshoot problems, and simulate performance outcomes.
• Assist in identifying emerging opportunities and challenges for continuous product enhancements
• Suggest improvements and features to enhance the overall user experience

Market Research & Requirement Collection

• Conduct user research, interviews, and usability tests to collect feedback on product usability and user satisfaction.
• Carry out market research to gain insights into industry trends, customer needs, and the competitive landscape.
• Provide insights into target market segments and potential customer groups.
• Contribute to maintaining our products as industry leaders by providing input for improvements

Testing

• Design, implement, and analyze A/B tests to assess the effects of changes or new features
• Leverage A/B test data to make informed decisions and optimize the product

Report

• Create reports and presentations to share insights, findings, and recommendations.
• Present data analysis and product performance assessments to stakeholders and cross-functional teams.
• Effectively communicate complex concepts in a clear and concise manner

Requirements

• Bachelor’s degree in Digital Marketing, Market Research, Data Analytics and/or Business related major.
• At least 3-4 years of experience, preferably in product journey analysis, with a focus on technology.
• Strong communication skills to effectively collaborate with teams and convey ideas.
• Ability to work effectively under pressure, focusing on shared goals.
• Experience in project management and successful project delivery.
• Strong business sense, data-driven decision-making, and problem-solving skills.
• Data Analysis: advanced proficiency in using analytical tools and methods to collect, analyze, and interpret data.
• Market Research: Strong knowledge of market research techniques, including data collection, analysis, and competitor analysis.
• A/B Testing: Hands-on experience in designing, executing, and analyzing A/B tests to evaluate the effects of product changes.
• SQL and Database Knowledge: Skilled in SQL for extracting and analyzing data from databases