Marketing Manager

SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury.

Job Description

We are seeking a dynamic and innovative Marketing Manager to join our team at SO/ Uptown Dubai. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies to drive brand awareness, customer engagement, and business growth.

• Develop and execute integrated marketing campaigns across various channels, including digital, social media, and traditional platforms
• Lead and mentor a team of marketing professionals, fostering a collaborative and creative work environment
• Analyze market trends, consumer behavior, and competitor activities to inform marketing strategies and tactics
• Manage the marketing budget, allocating resources effectively to maximize ROI
• Collaborate with cross-functional teams to ensure consistent brand messaging and customer experience
• Oversee the creation and distribution of compelling content across all marketing channels
• Implement and monitor key performance indicators (KPIs) to measure the success of marketing initiatives
• Develop and maintain relationships with key stakeholders, including media partners, agencies, and influencers
• Stay up-to-date with the latest marketing trends and technologies, incorporating innovative approaches into marketing strategies
• Present marketing performance reports and recommendations to senior management

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3-5 years of progressive marketing experience, preferably in a managerial role
• Proven track record of developing and executing successful marketing campaigns
• Strong leadership skills with the ability to motivate and guide a team
• Excellent analytical skills with experience in data-driven decision making
• Proficiency in digital marketing tools and platforms, including social media management and content management systems
• Advanced knowledge of marketing analytics tools (GA4 certification is a plus)
• Experience with Adobe Creative Suite, WordPress, and Microsoft 365
• Outstanding written and verbal communication skills, with a focus on copywriting and brand storytelling
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment
• Experience in budget management and resource allocation
• Familiarity with PR, influencer partnerships, and media outreach
• Graphic design, photography, and video editing skills are highly desirable
• Strategic thinking and planning abilities with a customer-focused mindset
• Up-to-date knowledge of current marketing trends and best practices
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