Head Marketing & Communications (Carbin)

Carbin Africa is a dynamic and innovative company at the forefront of revolutionising the automotive industry. We are developing cutting-edge solutions to enhance the sales process for Automerchants and car dealers. As we continue to grow, we are seeking a talented and experienced Product Manager to join our passionate team.

Job Overview:

We are seeking a highly motivated Head of Marketing Communications to lead Product Marketing, Creative Marketing, and PR & Communications, ensuring strategic alignment between our brand, product growth, and customer engagement.

The Head of Marketing Communications is responsible for developing and executing a robust marketing strategy that amplifies Carbin’s brand, drives customer acquisition, and enhances product adoption. This role will ensure the alignment of brand messaging, digital engagement, and PR efforts to achieve business growth goals.

Key Responsibilities:

• Brand Strategy & Thought Leadership
• Develop and execute a comprehensive marketing and communication strategy that strengthens Carbin’s market leadership
• Oversee brand identity, messaging, and positioning to ensure consistency across all channels
• Establish Carbin as a thought leader in auto-tech and mobility solutions through PR, strategic partnerships, and industry engagements
• Product Marketing & Digital Growth
• Lead go-to-market strategies for new features, including the Price Prediction Tool and Vehicle Recommendation Engine
• Create compelling product messaging and customer education initiatives to boost user engagement
• Drive customer acquisition campaigns that generate 5,000+ new users annually
• Creative Marketing & Engagement
• Oversee content strategy, storytelling, and digital engagement to enhance brand recall
• Lead SEO, paid media, and social media strategies to achieve a 5X increase in website traffic
• Execute data-driven campaigns that enhance merchant profitability and product awareness
• PR & Communications
• Build strong media relations to secure at least 12+ media placements annually
• Publish 2 thought-leadership articles monthly to position Carbin as an industry authority
• Develop and execute strategic partnerships and influencer collaborations to enhance brand perception
• Customer-Centric Marketing & Business Expansion
• Lead dealer training & certification programs to increase product adoption
• Implement marketing functionalities that allow dealers to connect directly with buyers
• Strengthen partnerships with financing and insurance providers to enhance Carbin’s value proposition

Qualifications:

• 7+ years of experience in Marketing, Growth Strategy, or Communications, with at least 3+ years in a leadership role
• Proven track record of scaling a tech-driven marketplace, preferably in fintech, mobility, or e-commerce
• Expertise in digital marketing, growth strategies, and performance marketing
• Strong content marketing, storytelling, and PR experience
• Ability to analyze data and drive insights-based decision-making
• Experience with SEO, paid media, and conversion optimization
• Exceptional leadership and stakeholder management skills

Key Performance Indicators (KPIs):

• Brand & Awareness Metrics
• Website traffic growth: Achieve 5X increase in organic traffic
• Campaign impact: Execute 12+ major campaigns annually with measurable conversion growth
• Brand awareness index: Improve social engagement, media coverage, and direct searches
• User & Revenue Growth
• New user acquisition: 5,000+ new users onboarded via marketing efforts
• Lead-to-sale conversion: Achieve 15%+ conversion from marketing-driven leads
• Customer engagement: Ensure 80%+ engagement rate among active platform users
• Strategic & Financial Impact
• Customer acquisition cost (CAC) reduction: Reduce CAC by 20% while increasing ROI
• Marketing ROI: Achieve 5:1 return on marketing spend
• Partnership-driven lead generation: Generate 1,000+ new leads via collaborations

Why Join Carbin?

• Lead the marketing vision for a fast-growing auto-tech company
• Innovate with AI-powered tools shaping Africa’s vehicle ecosystem
• Collaborate with industry leaders and drive high-impact campaigns
• Competitive salary and performance-based incentives