KOL Program Manager

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Responsibilities And Capabilities

• Research and identify key influencers within the Crypto, web3, and Fintech space in the Philippines and beyond
• Strategize, plan, and execute influencer/KOL marketing initiatives at scale across all our social media channels (Twitter, Instagram, YouTube, TikTok, etc.)
• Define creative strategy for branded content, draft creative briefs, and negotiate influencer/KOL deliverable agreements
• Report on the impact of influencer/KOL marketing activity, provide insights into and POV on the most effective ways to measure individual channels
• Produce branded content with influencers/KOLs to support milestone events (product launches, major marketing moments, etc.)
• Collaborate closely with stakeholders across the company to produce branded content to support business growth

Utilize analytical tools to track campaign conversion performance

• Work with social media partners to identify opportunities to position Coins.ph as a leader in the crypto, blockchain, and web3 space

Requirements

• 3+ years of experience in marketing, advertising, communications, or a related discipline
• Excellent written and verbal communication skills
• A general understanding of the crypto and blockchain space
• A bachelor’s degree in communications, public relations, or an equivalent field
• Motivated, self-starter with a passion for all things crypto

Join the Coins Team Now!

Meaningful Collaborations – The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth – Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas – Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.