Content Marketing Executive – B2B Marketing

We are looking for an experienced Content Marketing Executive with a passion for B2B marketing, inbound marketing, and digital marketing in general. You will be an important piece of the puzzle to our dynamic marketing team, together with driving outstanding business results for PMAX.

Job Description

• Content strategy & planning:
• Synthesize insights from the target audience research and combine them with the brand positioning to propose strategic content direction for PMAX.
• Develop an effective content strategy with detailed pillars and angles to deliver the main communication objective.
• Design detailed implementation plan with audiences, channels, PICs, and timeline.
• Content production coordination:
• Coordinate with the internal team to produce content (text and visual) on schedule, leveraging AI tools for drafting, editing, and optimizing outputs while ensuring alignment with brand guidelines.
• Stay updated on AI trends in content marketing to enhance production efficiency and creativity.
• Content writing & auditing:
• Write/Produce some of the content as assigned. The format can be varied such as social posts, video scripts, articles, newsletters, etc.
• Support to audit and re-write the content produced by other team members.
• Content airing & channel management support:
• Support to post the content as assigned.
• Support to manage 1-2 channels such as Social, Website, and Newsletter when needed.

Job Requirements

Skills & Knowledge & Qualification

• Must have:
• At least 2 years experience in Content Marketing or similar positions, especially in B2B Marketing
• Deep knowledge of Content Marketing and content strategy mindset
• Understanding of marketing channels in terms of target audiences, pros and cons, and best practices to produce winning content for each channel
• Proficiency in utilizing AI tools for content creation and optimization, with a willingness to adapt to emerging technologies in marketing
• Excellent writing skills for a diversity of forms such as social posts, video scripts, articles, newsletters
• Good English skill
• Great teamwork and communication skill
• Good to have:
• Experiences in B2B marketing or inbound marketing
• Experiences in marketing agency or having knowledge of marketing agency business
• Experiences in academic writing
• Good project management & time management skills

PMAX-er identification

• Client Impact: Everything we do is ultimately to deliver real client impact and value.
• Innovation: Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.
• People development: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
• Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
• Teamwork and fun: Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
• Extreme ownership: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.

Benefits

• Competitive salary range with quarterly & yearly incentives and 13th-month salary
• Flexible working time with 4 days working from home per month and 15 paid leaves per year
• Insurance as full salary (SHUI)
• Annual health check-up and Healthcare Insurance PVI for all employees
• Laptop supply/allowance or support for laptop purchase costs on an individual basis
• Internal training & career development opportunities, and external L&D budget sponsorship
• Team bonding budget quarterly, snack time to engage team members
• Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year…)
• Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
• Other staff welfare allowances.

Job Summary

Year of Experience:

3 years+ ?

Job Level

Executive/ Senior Executive

Report Line

Marketing Manager

Peer

Marketing, Designer

Subordinate

None

Salary Range

Negotiable

Hiring Purpose

New Hire

Working Location:

6th Floor, Tuong Viet Building 95 Cach Mang Thang 8, Dist. 1, Ho Chi Minh City, Vietnam

Apply now