Content & CRM Coordinator

We’re looking for a Content & CRM Coordinator to join our team ?

We could go on and on about our dedication and passion for online gaming, our decades of experience in the online casino business, we could tell you about how trustworthy we are, that our reputation is spotless, that you’ll feel safe and challenged with us. Then again, trust is something earned and we’ll show ourselves to be worthy of your trust.

So go on then! See how you can roll with us! ?

Key Responsibilities:

Content Planning & Strategy:

• Coordinate the workflow of content creation, editing, and approval processes to ensure timely and relevant content delivery.
• Liaise with internal teams to gather content requirements, feedback, and develop content strategies that align with company objectives.
• Plan, organize, and schedule content across various platforms (websites,email, SMS campaigns, etc.).

Content Creation, Editing, Optimization:

• Produce high-quality, engaging content in Finnish.
• Ensure all content is consistent with business goals and brand messaging,brand voice, style, and guidelines.
• Proofread and edit content for clarity, grammar, style, and accuracy.
• Ensure that all content is optimized for user engagement and conversions.
• Monitor content performance (engagement, traffic, etc.) through analytics and provide regular reports.
• Make recommendations based on analytics and adjust strategies accordingly to improve content effectiveness.

CRM:

• Gain a solid understanding of our rewards products & collaborate with other stakeholders on determining required improvements and user acceptance testing.
• Set up & QA all the necessary components of the communications plans & rewards mechanics in their respective back offices (owned or external).
• Implement A/B testing strategies on an ongoing basis, to ensure that optimization of player engagement and cost remains at the heart of all communications & rewards.
• Ensure that different stakeholders have visibility of existing or future offers & promotions, bonuses, automations, as well as their impact on KPIs.
• Monitor automated journeys and ad-hoc promotions, report on their performance and adapt them when required.
• Support the wider retention team in the implementation of new technologies,processes or testing methodologies.
• Collaborate with wider retention team and other departments for the ongoing improvement of rewards tools and processes.
• Create and update procedures and best practices for the CRM department.

Research:

• Conduct research to stay up to date with CRM and industry standards and trends, competitor content, and audience preferences.
• Ensure content is relevant and reflects the latest industry developments, with a goal of constantly improving and optimising creative and transactional copy.

You’ll need to have:

• At least 1 years’ experience in a relevant iGaming CRM/Retention/Rewards role
• Experience with Reward mechanics: tournaments, loyalty systems, bonuses, free rounds, free bets, etc.
• Experience with Slots & Live Casino required, Sportsbook is a plus
• Strong organisational skills and the ability to be self-sufficient and multi-task
• Meticulous attention to detail, excellent time management and organisational skills
• Strong team player
• Fluent in Finnish and English with excellent written and verbal communication skills

Don’t meet every requirement? No worries! We encourage you to apply, as you might be the right candidate for other roles.