Assistant Director, Content & Social, OCCM

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The ‘family-like’ atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

Responsibilities

• This is for Office of Corporate Communications and Marketing (OOCM).
• Content and Social Media Strategy
• Develop and implement comprehensive content and social media strategies tailored to key audiences, including prospective students, current students, alumni, and faculty.
• Ensure alignment with the university’s branding, recruitment, and engagement objectives, adapting strategies to suit different platforms and demographics.
• Leverage influencer engagement and partnerships to drive traffic to university platforms and enhance brand visibility.
• Social Content Creation
• Oversee the development and management of an editorial calendar that reflects institutional priorities and responds to emerging trends.
• Supervise the creation of accessible and inclusive content across all platforms, ensuring it resonates with diverse audiences.
• Promote content through targeted social advertising to maximise reach and engagement.
• Social Media Intelligence and Measurement
• Manage the budget for social media tools and platforms, ensuring cost-effective solutions that support strategic goals.
• Provide regular analysis of key performance metrics (e.g., engagement, sentiment, traffic, conversions) and report insights to the Head of Digital Marketing and senior management.
• Stay updated on industry trends, competitor activity, and emerging platforms to inform strategy and maintain a competitive edge.
• Social Media Crisis Management
• Monitor online mentions and potential reputational risks, addressing issues proactively and collaboratively with the corporate communications team.
• Develop clear protocols for responding to crises, including guidelines for private messaging and public responses.
• Partner with legal and risk management teams to navigate sensitive situations effectively.
• Social Media Governance and Leadership
• Establish and maintain a robust social media governance framework, including a documented handbook for processes, best practices, and platform guidelines.
• Provide training to internal stakeholders on social media strategies, content standards, and brand guidelines.
• Lead, mentor, and inspire the social media team and student contributors, fostering professional growth and innovation.
• Stakeholder Engagement
• Build and maintain strong relationships with internal departments such as admissions, student services, academic faculties, and alumni relations.
• Collaborate with external partners, including influencers and industry professionals, to ensure consistent and impactful messaging.
• External Agency Management
• Manage relationships with external agencies, ensuring innovative and impactful campaigns that align with university goals.
• Evaluate agency performance through clear KPIs and ensure value for money.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Journalism, Mass Communications, Marketing, Digital Media, or a related field. A Master’s degree in a relevant area would be an advantage.
• Minimum of 6 years of experience in social media strategy, planning, and community engagement, with demonstrated success in managing diverse social media platforms and campaigns.
• Preferably experienced in both agency and in-house environments, showcasing a well-rounded perspective on social media marketing.
• Proven expertise in driving digital engagement within large or complex organisations, ideally within the education, non-profit, or corporate sectors.
• Minimum of 3 years of experience in supervising and mentoring teams, with a strong ability to inspire and guide direct reports and cross-functional collaborators.
• Demonstrated success in managing team performance, fostering professional development, and driving collaboration across departments.

Other Information

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.