Head of Marketing

With 3 million learners and a vision to reach many millions more, we are looking for a Head of Marketing to expand our marketing strategy and team. If you have a strong track record in growing consumer tech startup, are an entrepreneurial, strategic thinker, and care about accessibility and inclusion – we’ve got the perfect job for you!

Tasks

• Oversee our performance marketing channels, including paid UA (Meta Ads, TikTok Ads, Google Ads, Apple Search Ads, etc.) and CRM (email, push, in-app)
• Oversee our paid partnership marketing (affiliate, influencer, newsletters, podcasts) and PR
• Oversee our organic marketing channels (organic search [ASO, SEO], organic social [Instagram, TikTok, LinkedIn, Facebook, YouTube])
• Collaborate with the product team, including product marketing and CRO (Conversion Rate Optimization) operations
• Work with our business operations team to help develop our data insights and decision-making infrastructure
• Own our Go-To-Market strategy, in addition to brand positioning and creative strategy
• Lead a team of 7, and hire/onboard more team members throughout 2025
• Create and align your team’s objectives with broader company and other team objectives, and take accountability to ensure they are effectively executed throughout each quarter
• Communicate and collaborate with cross-team leadership, as well as help inform executive planning

Requirements

• 7+ years in digital product marketing, including 3+ years in management
• A proven track record in optimizing paid marketing channels at-scale against CAC/ROAS targets
• Experience in CRM, organic, and partnership marketing
• Excellent collaboration, leadership, organizational, and analytical skills
• A passion for accessibility and inclusion, as well as an interest in learning a sign language and working with Deaf people
• Experience working in apps and the education verticals is a plus

Benefits

• You will have a big hand in scaling up a successful brand with a clear social impact, and work alongside an international team of Deaf, hard of hearing, and hearing employees.
• You can choose your working hours within our flexible working scheme.
• Use up to 10% of your weekly working time for personal and professional development, plus a learning and development budget to spend on training and other learning opportunities.
• Extra benefits include opportunities for leadership coaching, a learning and development stipend, and a personal health offering
• Attend our weekly Beginners/Advanced Austrian Sign Language classes for free.

This position is intended to be permanent, with 40 hours per week, and located in Austria, or remote EU. This job is open to begin immediately, but if you cannot start immediately we still encourage you to apply. The gross minimum salary based on 40 hours per week is €65,000 per year. Depending on your qualifications and experience, a higher salary and performance bonus are possible.

We are looking forward to getting to know you!