Channels Marketing Specialist

The Channels Marketing Specialist leads the implementation of channels initiatives and marketing communications activities for assigned specific channel/platform, while maintaining within allocated budget and evaluating learnings from market research activities. He/she also provides recommendations in developing various programs and concept development for specific channel/platform and channels marketing campaign.

AGGREGATOR MARKETING PROGRAMS

• Co-develops and co-designs the annual Aggregator marketing programs.
• Benchmarks industry and best practices for Aggregator marketing programs.
• Recommends and seeks approval of budget allocation per sub-platform and program.
• Monitors success and performance for Aggregator marketing programs

AGGREGATOR PLATFORM MANAGEMENT

• Manages day-to-day Aggregator operations support. He/she generates and delivers analysis of Aggregator platform operations data, develops solutions or immediate action plans that will address operational concerns of stakeholders.
• Co-develops and designs Aggregator marketing and operational strategies and initiatives.
• Co-develops and implements operational solutions.
• Manages allocated Aggregator budget and ensures optimized utilization and corresponding performance conversion.
• Manages overall Aggregator performance vis-à-vis organizational needs and goals.
• Monitors success and performance of all Aggregator marketing programs.
• Manages and optimizes content for Aggregator touchpoints.
• Co-develops marketing communications on Aggregator platform with Brand to increase awareness.

ACCOUNT/STAKEHOLDER MANAGEMENT

• Co-manages assigned channel/platform stakeholders’ end-to-end performance and provides operational support and solutions.
• Drives stakeholders’ performance in accordance to agreed metrics and in fulfillment of agreed scope.
• Monitors and evaluates stakeholders’ performance scorecard and reports.
• Co-develops effective working relationship with relevant stakeholders to efficiently validate information on issues and recommend appropriate solutions.
• Co-designs and facilitates ad hoc meetings, workshops, processes, and discussions related to sub-platform / channel programs with relevant stakeholders to achieve performance objectives.
• Evaluates service delivery of third-party providers’ against service level agreements and manages their performance and coordinates with them the stores’ feedback on the operational requirements and concerns and recommends as necessary in order to ensure correct delivery of service, resulting, in turn, to channel’s/platform’s timely and appropriate support to Operations.

CHANNEL/PLATFORM LEARNING

• Regular exposure to channel/platform learning sessions both initiated by internal JFC and third-party digital partners.

DIGITAL MARKETING ACTIVITIES PLANNING & EXECUTION

• Co-develops digital content and campaign plan for the brand.
• Project lead that works with agencies to create digital content.
• Recommends Content Calendar for the digital marketing activities.
• Ensures On Time and In Full delivery of planned digital content.

OTHERS

• Performs other job or expertise-related assignments in order to develop oneself and/or share one’s expertise resulting to support for operational efficiency.

JOB QUALIFICATION

Education: Graduate of any 4-year course, preferably Marketing or Business related field.

Experience: At least 1 year of experience in e-commerce/digital marketing.

Working set-up: Hybrid working set-up (2 days onsite, 3 days work-from-home) with occasional site visits.