Coordinator, Core Literacy Product Marketing

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com.

We’re thrilled to welcome a Coordinator to our Product Marketing team! This role is perfect for a detail-oriented, resourceful professional eager to make a meaningful impact on marketing initiatives for Amplify’s core literacy programs, including Amplify CKLA and Amplify Caminos.

The Coordinator will be instrumental in supporting cross-functional teams, creating and managing essential marketing resources, and ensuring consistent communication and messaging across channels. This position is ideal for someone who takes ownership of their work, collaborates effectively with other teams, and contributes to strategic initiatives. Success in this role requires excellent organizational skills, the ability to balance competing priorities, and strong communication to maintain alignment and drive impactful results.

Essential Responsibilities

• Develop Marketing Collateral and Sales Enablement Resources:

Write, edit, and manage collateral such as one-pagers, brochures, webpages, and FAQs to clearly and effectively present product information to diverse audiences.

• Coordinate Competitive and Market Research:

Conduct research to gather competitor insights and market trends, synthesizing findings to inform strategies, messaging, and sales enablement tools.

• Collaborate Across Teams:

Partner with Product, Sales, and broader Marketing teams to create and maintain materials that showcase our programs’ value and support go-to-market strategies.

• Support Sampling and Piloting Strategy:

Assist in the development and organization of print and digital sampling solutions, ensuring alignment with product messaging and meeting the needs of reviewers and pilots.

• Maintain Key Marketing Resources:

Oversee updates to internal and external marketing channels, ensuring materials are accurate, consistent, and easily accessible for internal teams and customers.

Minimum Qualifications

• Bachelor’s Degree or equivalent experience
• 1+ years of marketing experience or equivalent, including internships or contractor roles
• Strong writing and editing skills to create clear, engaging content
• Ability to manage deadlines and coordinate with stakeholders in a fast-paced environment
• Experience conducting research and organizing findings

Preferred Qualifications

• Marketing experience in education publishing or ed-tech
• Familiarity with elementary literacy programs, preferably core curriculum
• Experience with digital tools and platforms used for marketing or content management
• Passion for education and empowering teachers to help students succeed

What We Offer

Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $70,000 – $75,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.

We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Amplify is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.

Amplify Education, Inc. is an E-Verify participant.

If selected, a background check will be required. As required by state and local laws and district policies, you may also be required to provide additional documentation, such as proof of vaccination or submit to enhanced background screening, including fingerprints.