Branding and Communications Officer

• Create original content that is consistent with the school’s branding guidelines for various communications channels such as:
• Social Media
• Website and other online platforms
• Internal Documents and Templates
• Newsletters
• Contribute to the execution of the Branding and Communications Marketing Plan
• Establish and implement advertising and promotional campaigns for products or services on various media (social, print, etc.)
• Collaborate with stakeholders and vendors to boost the effectiveness of marketing strategies and improve the brand
• Track and record all marketing activities, implement metrics to evaluate their success and amend marketing measures when necessary.
• Attend and participate in various activities or events, both internal and external, to increase brand awareness.
• Research and develop ideas for engaging social media captions, video scripts and other key narrative presentations
• Collaborate with relevant stakeholders to interpret copywriting briefs and produce campaign requirements
• Define key messages and brand voice for advertisements and marketing collaterals
• Monitor current industry trends and turn them into persuasive copy concepts
• Ensure that all content in the website is aligned with brand standards via branding guides to ensure a cohesive and strong market presence
• Ensure that the website details are updated
• Other tasks that may be assigned from time-to-time

Minimum Qualifications

• Graduate of any Communications, Journalism, Marketing or other related courses
• At least 2 – 4 years of immersive experience in marketing techniques and principles as well as market research
• Knowledge of social media trends and web analytics with a sharp business acumen
• Knowledge and some experience in content management systems like WordPress and Adobe Software
• Strong relationship-building and communication skills
• Exceptional writing and composition skills in various written formats (narrative, short form, interviews, scriptwriting, etc.)
• Excellent command of the English Language (both written and verbal)
• Ability to work around new software and processes is an advantage