Marketing Lead – SPX Express

• Develop comprehensive marketing strategies to promote SPX.
• Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, offline, etc.).
• Manage budgets and allocate resources efficiently across campaigns; monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Collaborate with creative teams or angencies to ensure compelling and consistent messaging.
• Conduct market research and competitor analysis to identify trends and opportunities in online/offline marketing channels.
• Stay up-to-date with industry trends and best practices in marketing, bringing innovative ideas to the team.

Requirements

• Proven experience in marketing, preferably in the technology/e-commerce or logistic industry.
• Creative mindset with a focus on data-driven decision-making; able to develop innovative marketing plans.
• Strong understanding of digital marketing channels (SEO, SEM, social media, email, etc.) with expereince in driving sales through online marketing.
• Budget management and resource allocation experienceis a plus.
• Familiarity with offline marketing channels and tactics, including events, activations, and partnerships is a plus.
• Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams and external partners.