Marketing Manager

L&T Metro Rail (Hyderabad) Ltd. is at the forefront of urban infrastructure development with the Hyderabad Metro Rail Project, the world’s largest Public-Private Partnership Project (PPP) in the metro sector. This transformative project aims to make Hyderabad the preferred city in India by integrating urban transport planning with intermodal connectivity and convenient sky-walks, ushering in an era of seamless commuting. The Hyderabad Metro Rail Network will span approximately 72 km across three corridors, connecting key areas and integrating with existing railway stations, suburban railway networks (MMTS), and bus stations for a seamless travel experience.

Job Title

Marketing Manager

Job Location

India

Years of Experience

0-4

Job Description

We are seeking a dynamic and innovative Marketing Manager to join our team at L&T Metro Rail (Hyderabad) Ltd. This role is perfect for individuals who are passionate about urban transport and eager to contribute to the promotion and growth of the Hyderabad Metro Rail. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to enhance the visibility and usage of the metro services, ensuring that the Hyderabad Metro Rail becomes the preferred mode of transport for the city’s residents.

Key Responsibilities

• Develop and execute comprehensive marketing plans to increase ridership and brand awareness.
• Collaborate with cross-functional teams to create promotional materials and campaigns.
• Analyze market trends and customer insights to inform marketing strategies.
• Manage social media platforms and digital marketing efforts to engage with the community.
• Organize events and partnerships to promote the metro services and enhance community relations.

Required Skills

• Strong communication and interpersonal skills.
• Proven experience in marketing, preferably in the transport or infrastructure sector.
• Ability to develop creative marketing strategies and campaigns.
• Proficiency in digital marketing tools and social media platforms.
• Strong analytical skills to interpret market data and customer insights.

Additional Information

This is an exciting opportunity for individuals looking to make a significant impact in the public transport sector. L&T Metro Rail (Hyderabad) Ltd. offers a vibrant work environment and opportunities for professional growth and development.