Assistant Manager – Marketing (Retention)

The Role

• Working with various stakeholders across multiple teams (including product, tech, marketing, etc) and managing multichannel marketing campaign
• sMonitoring performance of each channel-Notification, Email & SMS, and customer cohorts and taking surgical action
• sPerforming analysis like sales funnel analysis, content effectiveness measurement, etc. to improve the effectiveness of CRM channel
• sDevelop insights and identity opportunities to drive revenue growt
• hDevelop and implement new strategies to drive objectives like lead nurturing, cross-selling, and upsellin
• gLead Content Development efforts to improve CRM activities’ effectivenes
• sCreating periodic reports and preparing decks for review
• sConduct market research to follow trends and competitio

n
Requiremen

• ts
  2-4 years managing large customer databa
• sesProven record in lead nurtur
• ingRevenue ownership in the current role is desira
• bleHands-on experience with marketing automation tools requi
• redCreative bent of mind with excellent analytical skills to build marketing strategies for various segm
• entMBA from a top-tier Institute prefer
• redMust be comfortable in a dynamic start-up environment (start-up experience is preferr

ed)
Candidates should

• have
  Experience in managing large customer databases (Mn+) and ownership of revenue targets for the monetization of the same is desir
• able.Proven record in lead nurturing through email/SMS etc marketing ch
• annelExpertise in customer segmentation and marketing strategies for varied segm
• ents.Hands-on experience in marketing automation tools is mandatory. (i.e. Webengage/moenegage/Clevertap

etc)