Senior Brand Manager

Nestlé Purina Petcare

Changi Business Park, Singapore

Full time

8+ years of experience

Position Summary

At Nestlé Purina Petcare, we are passionately committed to enriching lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world’s leading pet care companies. We offer an attractive and dynamic work environment with a high focus on developing people.

As a Senior Brand Manager, this role will be responsible for leading the Marketing Strategy and Long Term Vision for the Brand on a central level and support key markets to maximize local opportunities. Senior Brand Managers must be able to engage and inspire others both cross functionally and in the local markets.

A day in the life of a Brand Manager…

• Analyze business and consumer trends, identify key issues facing your business and build and execute innovative brand plans. Demonstrate above average consumer insight/strategic brand building capability and posess effective project management skills.
• Implement growth strategies via 3 year brand plan and yearly implementation plan (ICP). Develop or apply (locally aligned or global) brand essence, vision and manifesto. Create strategies to win at the first and second moment of truth (product and packaging). Create effective brand strategies in collaboration with category to delight shoppers
• Responsible for developing the OBI, Big Idea, Campaign Idea, engagement strategies, implementation and tracking effectiveness
• Responsible for the delivery of a 3 year consumer and technically validated category innovation plan (risk adjusted). Identify new, consumer insight driven, innovative ideas to drive brand growth. Develop new product ideas, renovation to current products and strategies. Demonstrate vision and leadership in building of Long Term I&R Pipeline.
• Accountable for brand performance in markets. Lead the main cluster of markets for the brand, identify gaps and opportunities for these markets and find synergies to drive an efficient business. A Senior Brand Manager needs to be able to both support markets in striving for brand growth and opportunities, applying local market experience. But also challenge if the need of the markets are compromising overall business objectives and offer alternative solutions to create win-win situations.
• Key leader of cross-functional internal (and external, including agency) teams in the development and execution of marketing plan strategies. Identify gaps and opportunities for markets and find synergies to create win-win situations to ensure needs of the markets are delivering to overall business objectives. Deliver cross functional alignment to aligned brand strategies and implementation plans. An SBM should also play a coaching and developing role within the brand team especially with more junior team members.
• Lead any transversal or cross-brand projects beyond the scope of the brand team. Working together with other (brand) teams and functions focussing on overall business goals and objectives and develop strategies and plans to meet them.
• Work closely with the PTC, TAG, and R&D teams to develop products that meet the palatability and digestability targets, address new trends, are cost competitive and are sustainable by design.

What Will Make You Successful

• Minimum 8 years experience in Brand Management, of which at least 3 years in a local market environment.
• PetCare experience preferred.
• Cross functional GD experience is a pre-requisite.
• Successful experience in project management.
• Successful experience in achieving goals through working with others (ie not sole contributor).
• Brief writing, agency management, and successful creative campaign execution.