Senior Data Analyst – Football

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

About The Role

Data and Analytics is a function at the AFL tasked with empowering the AFL and Clubs to leverage the power of data to connect with our fans. The D&A team provide the full spectrum of capability from reporting, analytics, machine learning and management of the Industry Data Platform including Snowflake, Tableau and Dataiku. Since the team’s creation in 2019, we now service 850+ users across the Clubs and internal AFL teams working with a wide variety of data sources including Club membership, ticketing, participation, digital and social engagement data, football performance metrics and Finance data.

The Senior Data Analyst – Football is part of the Data and Analytics team within the AFL. As a team, we are responsible for driving the use of data and analytics across the AFL industry to better understand audiences and football analytics

The Senior Data Analyst – Football will be responsible for working closely with various stakeholders in the AFL’s Football Operations department to understand the health of the code and facilitate decision making. This role will facilitate the gathering of reporting, analytics and technology requirements from stakeholders and work with the broader Data & Analytics team to develop data products to meet stakeholder needs. This is an exciting role with exposure to Senior leaders across the AFL.

A DAY IN THE LIFE OF

Key Accountabilities

• Consult with stakeholders in to understand their business challenges and design data products and solutions to meet their needs
• Design dashboards and reports which support business users to make better data driven decisions
• Attend regular Football Operations and Game Analysis meetings to better understand how data is used to support decision making and develop proactive solutions
• Manipulate and interpret data from multiple sources to generate new insights and recommendations
• Perform detailed analytics on AFL data sets to help uncover trends and develop data assets which improve performance
• Work with the AFL Data Engineering team to help scope the development of automated data solutions
• Help to develop and maintain functional, high quality data sets to meet user requirements
• Maintain access to the AFL’s reporting platforms for AFL Football Operations users, ensuring they have the right access to data products
• Support other AFL Football Operations by completing ad hoc data requests and developing self-serve automated reporting to meet common questions
• Respond to queries from, and educate, AFL Clubs on the use of the AFL Fan Data Service and its underlying data

OUR IDEAL TEAM MEMBER

Mandatory

• Problem solving and intellectual curiosity
• Strong understanding of the use of data in sports, preferably AFL
• Attention to detail and accuracy
• Strong communication skills
• Proficiency in analysing and simplifying large amounts of varied and complex information
• Experience developing automated data solutions
• Data visualisation experience, ideally with Tableau
• Demonstrated ability to work under pressure, works independently with a ‘self-starting’ attitude

Desirable

• Experience in data science or statistical modelling
• A Bachelor’s degree in a quantitative field
• Foundational skills in SQL, R or Python

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 7 February 2025