Senior Manager – Central Growth
Job Description
Job Summary
Myntra is seeking a dynamic and results-driven Demand Generation & Growth Manager to drive our expansion into the next set of cities. The ideal candidate is a creative problem-solver, a master of hustle management, and an out-of-the-box thinker with strong analytical skills. You will be responsible for developing and executing innovative strategies to grow Myntra’s customer base, working cross-functionally with various teams to achieve ambitious growth targets.
Key Responsibilities
- Demand Generation Strategy: Develop and implement comprehensive demand generation strategies to drive customer acquisition and engagement in emerging cities
- Out-of-the-Box Growth Initiatives: Leverage unconventional and creative approaches to generate demand, such as hyperlocal campaigns, influencer partnerships, on ground activations, and digital innovations.
- DataDriven Decision Making: Use data analytics to identify growth opportunities, monitor campaign performance, and optimize strategies based on data insights. Be hands-on with metrics like CAC, LTV, ROAS, and more.
- Stakeholder Management: Collaborate effectively with internal teams (Product, Marketing, Strategy, and Category) to align on strategies and ensure seamless execution. Serve as a bridge between different departments to push growth initiatives.
- Problem Solving: Identify challenges and proactively address bottlenecks to ensure smooth scaling of operations in new markets. Bring innovative solutions to drive growth.
Qualifications & Skills
Experience: 3-5 years of experience in demand generation, growth marketing, or similar roles, preferably in ecommerce or consumer internet sectors.
Skills
- Proven experience in scaling demand generation efforts in nonmetro regions.
- Strong analytical mindset with proficiency in tools like Excel, Google Analytics, SQL, and data visualization platforms.
- Excellent stakeholder management skills to coordinate cross-functional teams.
- Ability to think creatively and implement innovative growth hacks.
- Comfortable with ambiguity and can thrive in a fast-paced environment.
- Strong communication and presentation skills.
Personal Attributes
- Selfstarter with a bias for action and an entrepreneurial spirit.
- Ability to hustle and thrive in a high-growth environment.
- Results oriented, with a focus on impact and execution.