Head of Corporate Communications

ABOUT THE COMPANY:

Our client is a leading local conglomerate with diversified interests

DESIGNATION :

Head of Corporate Communication

LOCATION :

Colombo, Western Province

KEY RESPONSIBILITIES:

• Identifies and capitalizes on opportunities to promote and positively represent the organization through internal and external communication.
• Managing communications spend and working with vendors and agencies to create traditional and digital marketing campaigns and collateral.
• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction.
• Creating and managing all marketing materials and collateral in line with brand direction.
• Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.
• Tracking effectiveness of various campaigns and course corrections as required.
• Leading the planning and implementation of PR and initiatives related to the brand.
• Develops and implements policies and procedures for communicating on behalf of the organization/Group.
• Oversees the workflow and work assignments of the communications team to ensure effective collaboration among team members and consistent, quality work.
• Drafts proposals for special communications projects; including issue management .
• Seeks new methods and creative strategies to increase internal and external awareness of key events and changes in the organization including the launch of new products, special events, community service including drafting press releases and speeches as well as writing letters and other business correspondence.
• Overall ownership of brands and branding for the Group.
• Maintain good relationships and alignment to business agendas with internal stakeholders.
• Represents the company in a variety of settings, always promoting the company in the best possible way.

QUALIFICATIONS & EXPERIENCE:

• Bachelor’s degree or professional qualification in communications, marketing or related field required.
• At least 10 years of experience in marketing and corporate communications Including 3-4 years Management experience preferred.
• Exceptional written and verbal skills in Sinhala and English. Tamil would be an added advantage.
• Excellent strategic organization skills and ability to understand operational and business issues.
• Excellent managerial and administrative skills.