Higher Education Marketing Manager – Remote | WFH

We are seeking a skilled and motivated Marketing Manager to join our innovative Business-to-Business Marketing team in the expanding sector of higher education. This role presents an exceptional opportunity for individuals passionate about enhancing educational experiences, with a strong focus on content creation and relationship-building.

Key Responsibilities

• Develop and manage authoritative content, including webinars, eBooks, and case studies, to demonstrate our expertise in higher education.
• Provide strategic insights into the higher education market by collaborating with product, sales, and marketing teams to enhance our market positioning.
• Oversee partnership implementations and manage student enrollment for medical billing and coding bootcamps.
• Ensure timely delivery of marketing materials to partners and achieve enrollment goals for each collaboration.
• Understand the needs and success metrics of partners, focusing on delivering customer value through these relationships.
• Conduct surveys with clients and students to gather feedback and identify avenues for growth.
• Collaborate closely with both B2B and B2C sales teams to address existing challenges and explore new partnership opportunities.
• Keep the team updated with regular industry insights to stay ahead of trends and changes in the higher education landscape.

Required Skills

• Exceptional communication, writing, and editing abilities.
• Capacity to excel in a dynamic, fast-paced environment.
• Proven expertise in establishing and nurturing professional relationships.
• Creative mindset with experience in identifying target audiences and developing engaging content.
• Solid understanding of business marketing strategies and effective communication practices.
• Self-motivated learner eager to grow, maintaining a constructive and positive demeanor.

Qualifications

• Bachelor’s degree or equivalent experience is required.
• Minimum of 3 years of relevant experience in the higher education marketing sector.
• At least 3 years in a marketing role, demonstrating a strong grasp of the factors influencing curriculum changes, student attraction, and enrollment drivers.
• Familiarity with the revenue cycle or healthcare environment is advantageous.

Career Growth Opportunities

Joining our team provides the chance to advance your career in a supportive and rewarding environment, with ample opportunities for professional development and skill enhancement.

Company Culture And Values

We are a leading organization dedicated to healthcare training and certification, serving a vast network across health systems and educational institutions. Our core values—Passionate, Humble, Trustworthy, and Respectful—guide our commitment to fostering an inclusive workplace where all employees can thrive.

Compensation And Benefits

• Competitive salary commensurate with experience.
• Comprehensive benefits package, including medical, dental, and vision coverage.
• Health Savings Account (HSA) options.
• Generous paid time off and holiday benefits.
• 401(k) retirement savings plan.
• Remote work-from-home flexibility.

Employment Type: Full-Time