Social Media Specialist

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

We are seeking a dynamic and creative Social Media Specialist to join our marketing team in Atlanta. The ideal candidate will be passionate about social media, have a keen eye for detail, and possess the ability to engage and grow our online community. This role will support the Social Strategy Manager in executing social media campaigns specifically focused on the launch and promotion of CNN’s direct-to-consumer products.

Your Role Accountabilities…

• Assist in the development and execution of social media strategies to promote CNN’s direct-to-consumer products across various platforms, including Facebook, X, Instagram, LinkedIn, TikTok and other social platforms.
• Create, curate, and schedule engaging content that aligns with our brand voice and objectives, with a focus on driving awareness and subscriptions for CNN’s direct-to-consumer offerings.
• Monitor social media channels for trends, feedback, and engagement opportunities.
• Collaborate with cross-functional teams, including creative, strategy, growth, PR, and editorial, to ensure cohesive messaging and branding.
• Analyze social media performance metrics and provide actionable insights to optimize campaigns and drive product engagement.
• Stay up-to-date with the latest social media best practices, tools, and trends, particularly those relevant to direct-to-consumer marketing.
• Support the Social Strategy Manager in managing social media advertising campaigns and budgets aimed at promoting CNN’s direct-to-consumer products.
• Respond to community inquiries and comments in a timely and professional manner, focusing on customer engagement and satisfaction.

Qualifications & Experience…

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-4 years of experience in social media management or a related role, preferably within a marketing team with a focus on direct-to-consumer products.
• Strong understanding of social media platforms, tools, and analytics.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate innovative content ideas.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social).
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong organizational skills and attention to detail.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $53,620.00 – $99,580.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.