Head of Admissions

About Primer

Fixing our K-12 education system is a civilizationally-important problem. We believe that all of our problems — including the ones that dominate the headlines — are downstream of education.

We have a simple thesis on how to solve it: empower 1,000’s of educators to launch microschools in their communities.

We believe the historical tradeoff between price (tuition) and quality is a false dichotomy.

PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage — asset-light real estate — which means much lower capex and opex. You put it together, and you get something that’s never existed before: a world-class education that’s accessible to normal American families and can rapidly scale.

About this Role

Team Leadership & Management

• Define the optimal size and structure of the admissions team to beat enrollment goals.
• Recruit, hire, and train Admissions Representatives, equipping them with a robust playbook that guides them through live calls, follow-ups, and ad hoc parent interactions.
• Create a culture of accountability: metric-driven performance targets and a high-performance culture are paramount. There will be moments where you need to “will it into existence” — and we expect you to do that.
• Conduct regular pipeline reviews and coach team members through calls with prospective Primer families.
• Balance an internal culture of high performance and accountability while delivering a calm, high-trust admissions process externally for families.
• Build a differentiated admissions function that embodies Primer’s mission, values, and brand.

Data-Driven Decision Making

• Monitor and analyze funnel metrics to diagnose friction points and optimize the admissions process.
• Use data to proactively identify trends —such as changes in lead quality or conversion rates— and implement fixes before they impact enrollment goals.
• Package and share insights from family feedback and admissions data with the broader team to inform overall business strategy.

Family Experience

• Oversee the end-to-end admissions journey to create a delightful and trust-building experience for families.
• Manage all touchpoints, including campus tours, shadow days, tuition discussions, student acceptance, and the transition to the first day of school.
• Collaborate with Fellowship, Education, Revenue Operations, and Marketing teams to align admissions processes with our business goals and family needs.
• Be maniacal about updating admissions messaging, written copy, and family-facing processes to adapt to shifting priorities and strategy.

Key Qualities and Skills

• Exceptional Sales Team Management: Proven experience managing high-performing teams with clear metrics, accountability and results.
• Data-Oriented: Strong analytical skills to identify trends, diagnose issues and proactively drive improvements.
• Intense Internally, Calm Externally: Capable of creating a high-energy, results-driven internal culture while delivering a supportive and reassuring experience to families.
• Cross-Functional Leadership: Adept at collaborating with the broader team to ensure alignment and a cohesive family experience from lead submission through first day of school.
• Creative Problem-Solving: Ability to innovate and adapt the admissions function to meet evolving needs and differentiate Primer in the market.
• Customer Empathy: Deep understanding of the needs and motivations of prospective families.

Preferred Experience

• Management of relationship-driven admissions, sales, or similar teams.
• Strong operational background with a focus on metrics and fast iteration cycles.
• Familiarity with the unique challenges of scaling a startup or growth-stage company.

If this sounds like you, fill out the application below with a bit about yourself and we’ll take it from there! If you have any questions, don’t hesitate to email us at [email protected].