Senior Manager – Ads Monetisation

About Swiggy

Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. Swiggy’s services currently span across food delivery, grocery delivery, restaurant reservations and more.

With a presence in 500+ cities across India, hundreds of dark stores, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.

From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

Responsibilities

The candidate is expected to do a mix of analytical work (data-driven decision making) – 30% time, project management work – 30% time, strategic work in terms of designing and implementing new programs – 40% time

• Scale the advertisement platform from Swiggy in close collaboration with Product and Business teams
• The candidate is expected to drive the execution roadmap of the ads business in Swiggy to work towards ensuring that ad sales become a critical part of Swiggy’s revenue in the medium to long-term
• For scaling the Ads business, the candidate will be expected to
• Build an extensive ads program view of the seller ecosystem with GTM planning and execution
• Build the product & pricing strategy for ad revenues in the short-term and long term
• Drive the inbound marketing program for Ads leveraging all available channels while introducing newer avenues of outreach to restaurant partners.
• Coordinate with the Sales teams across the country for timely and systematic execution; Cross city coordination
• Liaison with product and merchandizing team for defining SOPs and execution
• Identify and scale alternate revenue streams such as:
• Revenue from promotional channels
• Managed Marketing services for partners by providing media access to external channels such as Facebook, and Google.
• Define Go to market strategy for each geography for new sources of revenue

Preferred Candidate

• MBA with 3-6 years of experience in Management consulting, Marketing, Growth Strategy, Go-To-Market Strategy, and E-Commerce would be preferred
• Would have preferably a working experience in B2B digital marketing or media sales functions.
• Effective Analytical and Communication skills
• Attitude & Aptitude for processes and systems
• Should be a team player, working alongside people from all walks of life
• Creativity & Initiative – demonstrate creativity & originality in your work and have the personal drive and initiative to bring about change and help drive the business forward
• Required Skills: Microsoft Office especially Excel, PowerPoint, SQL, Google Analytics

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, disability status, or any other characteristic protected by the law”