Marketing Manager (70% performance/ 30% brand)

Our company is looking for a passionate and results-driven individual to join our team as a Marketing Manager. This is a unique opportunity to lead and implement strategic marketing initiatives, drive brand growth, and collaborate with cross-functional teams to achieve business objectives.

Key Responsibilities for Marketing

• Develop and execute data-driven performance marketing strategies that align with company goals and maximize return on investment (ROI).
• Lead the planning and implementation of campaigns across paid digital channels (Google Ads, Meta, TikTok, and others) while ensuring efficient budget allocation.
• Conduct market research and analyze trends to identify opportunities for growth and improve marketing effectiveness.
• Oversee the creation of engaging ad creatives and messaging that resonate with target audiences and drive conversions.
• Collaborate closely with management and tech teams to align marketing initiatives with business goals and product developments.
• Support branding efforts, including working with contractors and suppliers, to ensure a cohesive narrative and consistency in messaging.
• Build and maintain dashboards to track campaign performance, analyze data, and provide actionable insights for optimization.
• Stay informed about industry developments and implement cutting-edge tools and methodologies to enhance marketing activities.

Required Skills And Qualifications In Marketing

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in a performance marketing role, with a proven track record of managing and optimizing successful campaigns.
• Strong understanding of digital marketing trends, including social media advertising, SEO/SEM, and content marketing.
• Excellent communication skills with the ability to collaborate across teams and present insights effectively.
• Analytical skills with a focus on data-driven decision-making and campaign optimization.
• Proficiency in marketing tools such as Google Ads, Meta Ads Manager, and CRM platforms.
• Strong organizational skills with the ability to handle multiple priorities in a fast-paced environment.

Preferred Qualifications For Marketing Success

• Master’s degree in Marketing or a related field.
• Experience in both B2B and B2C marketing environments.
• Certification in digital marketing or a related discipline.

Benefits of Joining Our Marketing Team

• Competitive salary commensurate with experience.
• Opportunities for professional development and career advancement.
• Flexible work arrangements and a supportive work environment.
• Comprehensive benefits package, including health insurance

Application Process for Marketing Manager Role

Interested candidates are invited to submit their CV and a cover letter demonstrating relevant experience and achievements in marketing. Applications will be accepted until the position is filled, with reviews conducted on a rolling basis.