Job Description
The Social Media Manager, working closely with the Global Team, will oversee social media for Italy and Spain while leading content planning, editorial calendar development, and asset creation for the DACH markets. The goal is to enhance social engagement and encourage sharing by maximizing the reach and impact of social media marketing across various channels and communities.
Tasks
- Increase the share of voice across social media platforms (Facebook, Instagram, YouTube, TikTok).
- Execute the global social media strategy, adapting assets and creating tailored content to grow regional presence for the Beyond Beauty Club.
- Launch and manage market-specific social media campaigns on relevant platforms.
- Develop, edit, publish, and curate daily content (copy, images, video) that aligns with brand guidelines and business objectives.
- Research and partner with relevant content creators and influencers for collaborations.
- Design and manage social media ads, track performance, optimize campaigns, and report on their effectiveness, ensuring alignment with allocated budgets.
- Use data insights, social listening, and industry trends to continuously refine social media strategies for each market.
- Foster organic engagement through effective community management and interaction.
- Assist with additional ad-hoc marketing needs specific to different markets as required.
Requirements
- A degree in Marketing, Communications, or a related field, with 5+ years of experience in a similar role (experience in direct selling is a plus).
- A strong passion for social media, both professionally and personally.
- Experience in retail, cosmetics, or luxury goods.
- Native speaker of Spanish or Italian, with fluency in English, Spanish, and Italian.
- A proactive, results-driven mindset with a strong willingness to test, learn, and innovate.
- Exceptional writing, organizational, and communication skills.
- Proficiency in creating and editing videos, images, GIFs, and other visual content.
- A keen eye for creative assets, with attention to photography, color, content, and design.
- Experience in creating and managing social media ads.
- Advanced knowledge of social media platforms (Instagram, TikTok, Facebook, YouTube), Meta Business Suite, and tools like Canva, Photoshop, and CapCut.
Benefits
- Competitive salary.
- Remote working model.
- Professional development opportunities
- Working with an Innovative international team, providing a unique opportunity to join a small, agile, growth-minded company to make a big impact in the future of the beauty industry.
At Beyond Beauty Club, we believe that diversity enriches our customers, our business, and our team. We are dedicated to being an inclusive brand and welcome applications from all qualified candidates, regardless of background, personal circumstances, age, disability, gender identity, ethnicity, religion or belief, or sexual orientation.