Marketing Technologies Intern

Coca-Cola is one of the most recognizable brands in the world. We were the first company to utilize coupons, and for decades, our marketing practices have been cutting-edge. Today, we’re using world-class Marketing Technology (MarTech) to continue marketing our brands to billions of consumers globally.

The Coca-Cola Company’s IT organization is in the midst of a digital transformation that allows our employees to use world-class technology to connect our products to our customers worldwide. This journey is very exciting for Coca-Cola, and our employees are big contributors to our Success and Growth. Our large-scale and complex environment offers an incredible opportunity to address challenges and enable innovative solutions to make a difference for our customers, leveraging technology such as Adobe Experience Platform (AEP), AWS, MS Azure, and many more.

We seek a motivated and detail-oriented intern to support our team with experience/exposure to Gen AI services, optimize CRM workflows, and review consumer login and registration journeys.

What You’ll Do For Us

• Develop and review consumer login and registration journeys
• Develop and review consumer profiles to support progressive profile capability for KO CDP

Key Responsibilities.

• Customer Relationship Management (CRM)
• Assist in managing CRM platforms to improve customer engagement and retention.
• Analyze CRM data to identify trends, customer needs, and areas for enhancement.
• Support the team in automating workflows and maintaining data integrity.
• Consumer Journey Review
• Conduct audits of consumer login and registration journeys to identify pain points and recommend improvements.
• Ensure user journeys are intuitive, secure, and aligned with best practices.
• Collaborate with UX/UI teams to implement feedback and monitor impact.
• Cross-Functional Collaboration
• Work closely with marketing, product, and development teams to ensure CRM journeys align with business requirements.
• Contribute to brainstorming sessions and strategy meetings.

• Reporting and Documentation
• Create detailed reports and presentations summarizing findings, recommendations, and outcomes.
• Maintain documentation on CRM workflows, and consumer journey updates.

Qualifications

• Currently pursuing a Bachelor’s degree in Computer Science, Marketing, Data Analytics, or a related field.
• Currently pursuing a degree?in a related major with a final graduation date no earlier than December 2025.
• Experience/Exposure with AI content generation tools
• Familiarity with CRM platforms (e.g., Adobe, Salesforce, HubSpot, Zoho).
• Understanding of user experience (UX) design principles.
• Strong analytical, problem-solving, and communication skills.
• Ability to work independently and in a team-oriented environment.

What We Offer

• Hands-on experience with cutting-edge AI and CRM tools.
• Opportunity to impact consumer engagement strategies.
• Mentorship from experienced professionals in technology and marketing.
• Networking opportunities within a dynamic team.

Monthly Salary

Undergraduate: $4,506

Skills

organization