Senior Product Manager – Lancôme

The world leader in cosmetics, L’Oréal is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L’Oréal supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 78% since 2005.

The DNA of L’Oréal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L’Oréal worldwide to fuel local market innovations.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

L’Oréal’s Luxury Division is looking for a Senior Product Manager for Lancôme in Luxe Div. In this Individual contributor role, you will orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship primarily for Lancôme. You should have a minimum of 6 years professional experience in operational marketing, product development and digital marketing. Prior experience in beauty or lifestyle luxury goods will be advantageous. The location of the job will be in Mumbai.

• Collect and analyse consumer and market insights and competition strategies to make recommendations to management
• Implement new launches, maintain growth in pillar products and animate core catalogue
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
• Adapt communication material (imagery, digital, point of sale)
• Mobilise and work with other departments (sales, logistic, education, A&I/Media etc.) and partner agencies to build broader business strategy and execute plans basis aligned strategy
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Manage budget and ensure sales forecast accuracy
• Effectively prepare clear messages for senior management
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
• Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials including RDVM (services, advice, etc.)
• Build brand love through a strong A&I & content strategy along with relevant teams/stakeholders/agencies
• Strategize and build brand activations & GTM with locally relevant insights & key campaigns for India specific hallmarks/moments

Key Success Factors

• Passion for beauty
• Creative and strong aesthetics inclination
• Attention to detail and operational excellence
• Creative Conceptualisation for communication
• Analytics and insights skill
• Work as a team player
• Drive alignment, interact effectively,
• Demonstrate entrepreneurship, and innovate

Key Relationships

• Internal Interactions – Sales, Digital, Education, Supply Chain, Purchase, A&I/Media, Merchandising, Finance teams
• External Interactions – Advertising, PR and Digital partners, Distributors

Professional And Technical Competencies

MARKET & CONSUMER INSIGHT

• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT

• Thinks brand strategy
• Consumer centricity translating into strategic direction
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise

ACTIVATION EXCELLENCE

• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness

COLLABORATIVE LEADERSHIP

• Creates collaboration for bigger success
• Shares & leverages best practices

Physical Demands (e.g. % travel):

• Travel will be need based

Education

• Relevant experience / MBA

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.