Job Description
Job Summary:
We are seeking a dynamic and results-driven Admission Manager to lead and manage school admissions processes while driving lead generation through Below-The-Line (BTL) marketing initiatives. The ideal candidate will develop and execute strategies to attract prospective students, build relationships with key stakeholders, and ensure a smooth admission process.
Designation- Senior Associate/ Associate
Role- Individual Contributor
Key Responsibilities:
Admissions Management:
- Develop and implement an effective admissions strategy aligned with school goals.
- Manage the end-to-end admission process, including inquiry handling, counseling, and enrollment conversions.
- Build rapport with parents, students, and key stakeholders to understand their needs and effectively guide them through the admission process.
- Conduct regular audits to monitor lead quality and admission targets.
BTL Marketing & Lead Generation:
- Design and execute BTL campaigns such as roadshows, school fairs, door-to-door visits, seminars, and community engagement activities.
- Collaborate with local communities, corporates, and residential associations for promotional partnerships.
- Manage promotional events, ensure timely distribution of marketing collateral, and track campaign performance.
- Identify high-potential catchment areas for student enrollment and implement location-specific marketing strategies.
- Monitor the effectiveness of campaigns and recommend improvements to optimize ROI.
Team Collaboration:
- Coordinate with the academic and administrative teams to ensure a seamless admission experience.
- Supervise and train admission counselors on effective communication and lead conversion techniques.
- Provide regular updates to management on admission metrics, lead quality, and marketing outcomes.
Qualifications & Skills:
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
- Experience: 3+ years in school admissions, marketing, or a similar role. Proven experience in BTL marketing is essential.
- Skills:
- Strong communication and interpersonal skills.
- Proficiency in MS Office and CRM tools.
- Ability to analyze data and optimize marketing campaigns.
- Excellent organizational and multitasking abilities.
- Team player with leadership capabilities.
Key Attributes:
- Proactive, target-oriented, and result-driven approach.
- High adaptability to dynamic market conditions and parent/student expectations.
- Strong community-building and relationship-management skills.