Event Marketing Specialist
Job Description
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OUR MISSION
At Redwood Software we unleash human potential. We empower our customers with lights-out automation for their mission-critical business processes.
Redwood Software is the leader in full stack automation for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower organizations to orchestrate, manage and monitor their workflows across any application, service or server – in the cloud or on premise – with confidence and control.
CORE VALUES
One Team. One Redwood
Make Your Own Weather
Obsess over Customer Success
Work the Problem
Be Curious
Own the Outcome
Respect Each Other
YOUR IMPACT
We are searching for an event expert to join our team as an event specialist focused on driving outbound pipeline. Our ideal team member is a dynamic, data-driven leader who can use data and insights to identify priority events and build and execute cross-functional plans to execute those events to maximize pipeline. Qualified applicants must have experience in planning and executing events and a track record of managing post-event follow-up campaigns.
- Identify and prioritize the most impactful events we should participate in.
- Work cross-functionally with marketing and sales to plan events.
- Manage and communicate the event calendar.
- Lead the project management and logistics of events we are attending.
- Able to travel domestically and occasionally internationally to manage the booth
- Write pre-show and post-show email copy, build emails in Hubspot, and send emails in Hubspot.
- Manage pre-show social media promotion
- Manage lead handoff to sales from booth scans at the events
- Manage the post-show lead nurture through Hubspot email and digital ads.
- Measure, report, and optimize event performance.
- Communicate our event results and optimizations to leadership.
YOUR EXPERIENCE
- Bachelor’s degree in journalism, writing, marketing, or related field; 3-5+ years of experience in event marketing, preferably in the B2B enterprise technology space
- Experience using Asana and all Google Suite applications
- Ability to organize and prioritize multiple tasks driving an overall successful implementation of the program
- Possess a unique mindset for injecting creativity into various programs.
- Extreme detail orientation, well-organized, able to track/update/traffic/manage specific details for multiple events at the same time
- Highly organized, detail-conscious, and superior analytical and creative thinking skills and curiosity