Trade Marketing Assistant

PepsiCo is one of the world’s most recognized and respected consumer brands. With over $65 billion in revenue and nearly 300,000 employees globally, we strive for excellence in everything we do. Our commitment to innovation, performance, and collaboration sets us apart. As a company, we are dedicated to fostering a diverse and inclusive environment where our employees can thrive both personally and professionally.

Responsibilities

Design and implement the annual OT Trade Marketing Calendar to achieve business and brand objectives

• Support the development and implementation the Way to Market of new product launches or relaunches and support Commercial Strategic plan through instore activation programs
• Brief advertising agencies for designing In store activation programs and lead the implementation
• Prepare monthly promo directions & ensure Mktg/Sales alignment
• Present trade marketing initiatives & promo effectiveness in monthly Sales Meetings

Support the design & evaluation the Annual Value Calendar

• Close monitoring of competitor’s promo/pricing & in store activation
• Propose promo volume allocation

Lead process of design & implementation of all instore visibility projects as well as tools & p.o.p material, support tailor made initiatives.

• Develop,secondary displays & rack placement per category per type of store
• Brief suppliers for designing sales tools ( Racks, p.o.p material) to support for in store activation programs , tailor made activities & new product launches
• Evaluate current & propose new innovative adding value Sales tools ( racks,p.o.p material, sales organiser etc.)
• Coordinate the purchase & distribution of Sales tools & p.o.p material to timely support Sales Dpt

Support Revenue management strategy with promotional performance assessment

• Propose pack solutions to meet Shopper needs , address occasions and hit key price points
• Promo Post – evaluation ( effectiveness , profitability , NRR) to course correct PP stategy

Allocate and control the annual OT Trade Marketing Budget

• Propose budget allocation per brand /initiative & maximize spending effectiveness
• Budget monitoring & reconciliation on a monthly basis
• Unlock cost efficiencies at instore promotions, PoP materials

Qualifications

• High level of business acumen
• Strong grasp of general business environment
• Strong analytical & synthesis skills
• Commercial savvy
• Time & project Management
• P& L understanding
• Executive maturity
• Networking, collaborating & influencing
• Interacting with mid level management
• Developing and managing own agenda
• Well developed communication skills
• Results orientated
• Team player
• University degree
• MS office & Internet literate
• Language skills: Excellent level of English