VP, Head of Digital Engagement

Incorporated in November 1950, Shanghai Commercial Bank Ltd. is one of the most well known local Chinese banks in Hong Kong. At present, there are more than 40 local and overseas branches. The Bank has always been pursuing the motto of its founder, Mr. Kwang-pu Chen, to ‘Serve the Community’. The Bank’s slogan of ‘For Personalized Service’ and ‘All in a Family’ denotes the Bank’s devotion to providing personalized services to its clients and promoting a harmonious relationship among its staff members.

Responsibilities

• Develop and execute a digital engagement strategy that aligns with the company’s overall business objectives
• Lead the creation and distribution of engaging content across multiple social media platforms to increase brand awareness and customer engagement
• Drive the use of big data and AI to optimize customer experience and conversion through Cloud and Customer Relationship Management (CRM) strategies
• Stay up-to-date with the latest trends in digital enablement and lead initiatives that blend technology with data to optimize digital penetration
• Provide actionable insights on customer digital experience, behaviors, and needs to inform strategy development and address evolving customer needs and trends
• Design and manage an omni-channel customer contact strategy to optimize product offerings and customer propositions
• Collaborate with INTERNAL and external stakeholders to drive business performance and accelerate progress towards business objectives
• Lead and grow the digital engagement team, developing talent to support the company’s digital transformation journey

Requirements

• Seasoned executive with breadth of experience in digital transformation and marketing with strong focus in customer proposition and engagement.
• Proven track record across brand and digital marketing. Experience with Salesforce and Customer Data Platform will be an advantage.
• Excellent leadership and team management skills
• Strong analytical and problem-solving skills, with the ability to interpret data and inform business decisions
• Strong understanding of the latest trends in digital enablement, big data, and AI
• Minimum 15 years’ banking experience with relevant job scope
• University degree in a related discipline or other relevant qualifications

We offer competitive remuneration commensurate with candidate’s background. If you look for a friendly and harmonious working environment with steady career progression, here is the right opportunity for you. Please submit your full resume with current and expected salary to the Human Resources Division by clicking “Apply Now” or visiting https://www.shacombank.com.hk/eng/about/career/Career.jsp.

We are an equal opportunity employer.

Applicants who are not contacted within 8 weeks may consider their application unsuccessful. Applications may be retained for 24 months for consideration of other suitable openings.

All personal data collected will be used for recruitment related purposes strictly in accordance with the Bank’s personal data policies, a copy of which will be provided upon request by contacting our Personal Data Compliance Officer.