Social Media Manager

We have been awarded the “Most Loved Workplace”! At Metro Bank, people come first – our culture is all about bringing the best out in our colleagues, and making sure everyone feels valued, respected, seen and included. We strongly believe in a diverse and inclusive workplace and to find the very best person for the job, we always look across a wide range of diverse communities.

What You Will Do

• Develop and lead the social strategy for the bank in line with marketing objectives.
• Implementing long-term strategies while driving growth, engagement, and brand loyalty across social media channels
• Produce and deliver quarterly and monthly social media content plan and social media campaigns to meet business and marketing objectives, create meaningful brand experiences on social channels and attract and retain customers
• End to end campaign management across owned social channels including but not limited to Instagram, X, Meta, TikTok, X and YouTube for national and local campaigns from brief development, execution through to measurement
• Ensuring creative is social first and bespoke for each channel, identifying the role per channel and developing the right creative, including user-generated content and employee- generated content
• Work closely with marketing leads, digital marketing, events and PR to develop go-to-market plans and support local activity on social channels
• Manage external agency partners and suppliers
• Be a thought leader for social, identify current and future trends to ensure the social strategy stays fresh and up to date with the latest technologies, changes in competition and shifts in the media landscape to adapt brand presence as needed
• Identify social insight into different stages of the customer journey and how to create content for each stage (awareness, engagement, conversion)
• Social reporting, using reporting tools to measure social performance regularly

And… we are a bank so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the ability to call out any concerns.

• B2B social media management experience
• Knowledge of implementing B2B social content, social first campaigns & ability to develop strategy
• Ability to write compelling, brand-aligned captions, articles, and social posts
• Graphic design basics, familiarity with tools like Canva, Adobe Photoshop, or Illustrator for creating engaging visuals
• Video editing proficiency in video editing software (like Adobe Premiere, Final Cut Pro, or even mobile apps) to create short-form videos
• Basic photography skills to capture brand-relevant images for social use
• An understanding on how to research and analyse target audiences to tailor content and engagement approaches
• Ability to use analytics tools (e.g. Google Analytics, native social platform analytics, and third-party tools) to measure and interpret performance metrics
• Experience of interacting with followers, respond to comments/messages promptly, and foster a positive community
• Skills in handling negative feedback or social media crises with professionalism
• Strong organisational skills to work across multiple platforms, campaigns, and meet deadlines
• Excellent written and verbal communication skills, accuracy and attention to detail
• Understand the risks associated with your job and what that means for you, Metro Bank and all our stakeholders

Our promise to you…

• We will make sure that you are well-rewarded by providing you with a competitive salary, discretionary annual bonus, and a wide range of benefits, including generous holiday allowance, attractive pension scheme, healthcare, life assurance, and a number of colleague discounts!
• We will give you the training to ensure you succeed in your role and plenty of internal opportunities to progress your career (around 40% of our recruitment comes from internal promotions!).
• We are also all about balance so most of our jobs offer the opportunity for hybrid working built around your role and home life, wherever possible.

Diverse teams really are the best teams. We know that candidates (especially women, research tells us) may be put off applying for a job unless they can tick every box. We also know that ‘normal’ office hours aren’t always doable, and while we can’t accommodate every flexible working request we are happy to be asked. So if you are excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet… why not give it a whirl? Please note that sometimes we may close a job earlier for applications if we are inundated with amazing candidates.. Good luck!