Senior Marketing Manager – Europe & Middle East

This marketing planning position will be part of the Marketing and growth team that is responsible for growing our brand, direct-to-consumer products, and fan connections within Europe and the Middle East.

Using your integrated marketing expertise, you will work closely with your team to take a centralised view across our consumer-facing channels to ensure that all activity has maximum impact. You will consult with content, PR, social & events & partner teams to ensure strategic alignment and fully integrated planning. To be successful in this role, you must have a strong understanding of fully integrated end-to-end marketing processes and enjoy working with a range of stakeholders across various projects.

Major Responsibilities

• Go-to-market planning for all consumer-facing initiatives, including milestone planning, messaging frameworks, channel plans, and user journeys.
• Recommend and build new templates and tools to aid organisation and alignment within the marketing function, including new briefing templates, planning calendars, and campaign tiering.
• Own marketing relationships with client-facing teams that require NBA marketing support for third parties. Aligning with the wider marketing team to build NBA plans that suit partner needs.
• Lead monthly/ weekly cross-functional consumer planning meetings across all fan engagement functions. Teams include social, content, PR, talent, and events.
• Day-to-day management & oversight of the EME marketing budget to ensure the best use of spending to deliver on business objectives. Requires full alignment with DTC, talent & brand teams.
• Work directly with US marketing colleagues to feed into existing processes on quarterly and annual planning.
• Support senior leaders on strategic growth projects, including consumer propositions, briefs to agencies and internal presentations.
• Alongside brand lead, use consumer insights & analytics to feed into briefings and strategic work done by all consumer facing teams.

Required Skills/Knowledge

• Extensive experience in the marketing industry, preferably within sports but not essential.
• Proven experience in building and maintaining marketing processes across multiple consumer channels.
• Enjoys cross-functional work and problem-solving. Comfortable leading processes & meetings.
• Excellent presentation skills, including building strategic proposals.
• Pan-European marketing experience is preferred but not essential.
• Inquisitive by nature and comfortable challenging existing processes.
• Proficiency and fluency in verbal and written English is required
• Experience leading marketing budget allocation and collaborating with finance.

Educational Background Required

• Bachelor’s degree or relevant work experience required