Brand Manager, Johnnie Walker
Job Description
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.
About The Role
You will be responsible for:
- Build Johnie Walker as the luxury whisky brand in China:
- Work with line manager to set strategies and annual Marketing Business Plan for Johnie Walker in China, set the brand positioning, pulling in inputs cross-functionally as needed.
- Hold the accountability for a range of marketing activities after MBP aligned, localize and adapt global growth drivers, or develop new local growth drivers as required, including new product launch, PR & Digital activation, KOL engagement, partnership and sponsorships, BTL activation and consumer promotion, oversee execution in partnership with sales.
- Track competitive activities (e.g. PR & digital activation, competitive brand health, new brands/innovations, new brand communications initiatives) and understand competition at market level, and identify opportunities and challenges for action.
- Be the Global Brand team contact window, in charge of localization of global assets, and be the gatekeeper of brand assets usage in different channels.
- Work with cross function teams including category team, customer marketing team (regional and central), innovation, e-commerce, to develop growth drivers and brand assets to seize different sales opportunity
Experience/ Skills Required
- Relevant experience in brand management/ market tier /customer marketing/trade marketing, global/regional lens would be a plus.
- Experienced in end-to-end brand management, including consumer insight generation; data analysis; campaign design, planning and execution; budget management.
- Financial knowledge on P&L and value chain.
- Team sprits and interpersonal skills to work with/influence internal& external stakeholder.
- Self-motivation and willingness to push the boundary and hold others’ accountability.
- Chinese native, with excellent English in both written and spoken.
Working with Us
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
About Us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.
We’re looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.
Feel inspired? Then this may be the opportunity for you.
Worker Type
Fixed Term Contract (Fixed Term)
Primary Location:
Shanghai
Additional Locations :
Job Posting Start Date
2025-01-12