CRM Coordinator

Department: Marketing

Location: New York, New York

Reports To: Customer Relationship Manager Associate Manager

About Baked by Melissa

At Baked by Melissa, we believe in making life sweeter through bite-sized cupcakes that bring moments of joy. We’re a fast-growing, innovative company looking for team members who are passionate about creating memorable experiences for our customers.

We’re seeking a CRM Coordinator to join our dynamic marketing team. In this role, you’ll play a key part in driving customer engagement and loyalty through thoughtful campaign implementation, data-driven segmentation strategies, and impactful reporting. This is a highly visible role that will play a critical part in our CRM strategy, helping drive meaningful growth through one of our largest channels.

This is an exciting opportunity to join a high performing marketing team and growing company!

Key Responsibilities

• Campaign Implementation

-Assist in the setup and execution of marketing campaigns, including email and SMS, to drive engagement and repeat purchases.

-Help develop the email & SMS marketing calendar to support holistic marketing campaigns & strategies.

-Collaborate with the Associate Manager to ensure campaigns align with overall marketing strategy, campaigns and brand guidelines.

• Campaign Briefing

-Create and refine campaign briefs that clearly outline objectives, target audience, messaging, and creative direction.

-Liaison between marketing & creative teams to continuously improve email assets for optimal performance.

-Partner with cross-functional teams to ensure timely and successful execution.

• Triggered Flow Setup

-Develop, test, and optimize automated triggered email and SMS flows, such as welcome series, abandoned cart flows, and post-purchase flows.

-Monitor performance and identify opportunities for improvement.

• Segmentation Strategy

-Support the development of customer segmentation strategies to deliver personalized and relevant messages.

-Analyze customer data to refine segments and improve targeting.

• Reporting & Analysis

-Track and report on campaign and flow performance, providing actionable insights to enhance effectiveness.

-Present data-driven recommendations to optimize retention strategies.

Qualifications

• Experience
• 2+ years of experience in CRM, retention marketing, or email marketing..
• Hands-on experience with email marketing platforms (e.g., Klaviyo, Braze, Iterable) required.
• Ecomm / DTC experience preferred.
• Skills
• Strong organizational and project management skills with attention to detail.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Basic knowledge of HTML/CSS for email editing is a bonus.
• Attributes
• Creative thinker who is also process-driven and detail-oriented.
• Ability to work collaboratively in a fast-paced environment.
• Passionate about customer experience and building brand loyalty.
• Data-driven and analytical in nature. 
• High performing problem solver that loves overcoming challenges.

Why Join Us?

• Be part of a fun, collaborative, and innovative team.
• Gain hands-on experience with cutting-edge retention marketing strategies.
• Highly visible role in a growing company.
• Delicious cupcakes!