Sales Manager

Company Overview

YALA Dates is a major Saudi producer and exporter of organic dates. Founded in 2010 and operating under the wider Yousef Abdul Latif & Sons Group (YALJ Group), the business focuses on growing, processing, packing, and exporting premium organic date products. Its operations are supported by large farms in the Al-Qassim and Al-Madinah regions, where modern agricultural methods and sustainable practices are used.

Role Summary

The Sales Manager will be accountable for accelerating revenue, widening market reach, and deepening customer relationships in both domestic and international markets. This position will oversee sales activity, build strategic partnerships, manage important accounts, and uncover new commercial opportunities for YALA's range of premium date products.

Sales Strategy and Business Growth

• Create and implement yearly sales plans that support the company’s overall goals.
• Deliver on targets for revenue, margin, and market expansion.
• Identify and win new business across retail, wholesale, HORECA, and industrial channels.
• Grow the brand’s footprint in Saudi Arabia, GCC markets, and overseas export destinations.
• Track market movements, customer needs, and competitor actions.

Key Account Management

• Develop trusted relationships with large retailers, distributors, wholesalers, and strategic clients.
• Lead negotiations on commercial terms, pricing, and supply agreements.
• Carry out regular customer meetings and business performance reviews.
• Maintain strong customer satisfaction and long-term retention.

Export Sales Development

• Build and manage international sales routes and distributor partnerships.
• Explore new export markets and create strategic alliances.
• Represent the company at trade exhibitions, fairs, and other industry events.

Team Leadership

• Supervise, coach, and develop the sales team.
• Set clear sales goals and KPIs.
• Hold regular performance discussions and provide ongoing guidance.
• Create a results-oriented sales culture centered on customer success and growth.

Experience Requirements

• At least 15 years of sales experience in date products.
• A minimum of 5 years in a sales leadership capacity.
• Hands-on experience working with major retailers, distributors, and wholesale channels.
• Strong record of driving export sales and building international markets.
• Prior exposure to the dates sector is strongly preferred.