Google & Meta Ads Specialist (Part-time, Remote)

!!! IMPORTANT NOTE- Please Read Before Applying !!! 

To ensure mutual alignment and commitment, we kindly request that applicants apply only if they are comfortable with the following conditions: 

1. Commitment: We are specifically looking for interns/candidates seeking full-time, long-term roles. 

2. Opportunities. If your background is primarily in freelancing, we respectfully ask that you refrain from applying. 

3. Monitoring: Time tracking software will be used to monitor productivity and work hours. Please proceed only if you are comfortable working with third-party time-tracking & monitoring tools. 

4. Schedule: The role involves a 5-day workweek, with working hours flexible and customizable to your convenience (25 to 30 hours per week). 

5. Duration: We are specifically seeking candidates who are available for at least 6 months (or more). 

6. Interview: Candidates who move forward in the hiring process will be required to participate in a video interview. If you are not comfortable with video interviews, please do not apply. 

7. Verifiable Proof: Minimum 1 year of hands-on experience is required in Google Ads and Meta Ads as a Ads Manager with proof.

The Google & Meta Ads Specialist will be responsible for planning, executing, and scaling high-performing paid advertising campaigns across Google Ads and Meta platforms for both our company and our clients.

We are specifically looking for candidates who have previously driven tangible revenue results through paid advertising, and can demonstrate their impact with real campaign data or case studies.

This role goes beyond campaign management. We are looking for a performance-driven marketer with a strong creative mindset who understands high-converting and engaging ad content (videos, graphics, hooks) that can capture attention, drive engagement, and deliver measurable business results.

The ideal candidate should be comfortable working in a fast-paced, collaborative environment, capable of aligning with design, content, and sales teams to maximize campaign effectiveness and overall business growth.

# Key Responsibilities

1. Campaign Management: Plan, launch, and optimize Google Ads and Meta Ads campaigns for lead generation, branding, and e-commerce.

2. Creative Strategy & Execution: Collaborate with Video editors and Graphic designers to guide the creation of high-performing ad creatives (videos, reels, graphics, hooks) that are optimized for conversions and social media engagement.

3. Performance Optimization: Continuously monitor and improve campaigns using KPIs like CTR, CPC, CPA, CPL, and ROAS.

4. Audience & Keyword Research: Conduct detailed audience segmentation, competitor research, and keyword planning to maximize ROI.

5. Creative Testing (A/B Testing): Test multiple variations of creatives, formats, copies, and hooks to identify winning combinations.

6. Tracking & Analytics: Set up and manage conversion tracking using Google Tag Manager, Meta Pixel, and GA4.

7. Budget & Bidding Strategy: Allocate and optimize budgets effectively while implementing smart bidding strategies.

8. Client Communication & Business Growth: Communicate with clients, present reports, explain insights, and identify opportunities for upselling and scaling campaigns.

9. Trend & Virality Understanding: Stay updated with social media trends, viral formats, and platform algorithms to create ads that stand out and perform.

10. Team Collaboration: Work closely with designers, video editors, and sales teams to ensure smooth execution and improved productivity.

# Required Skills & Expertise

• Google Ads (Search, Display, Shopping, Performance Max, YouTube Ads)

• Meta Ads Manager (Facebook & Instagram Ads)

• Familiarity with basic video editing skills. (Reels, short-form ads, UGC-style content)

• Understanding of graphic design creatives. (Canva, Photoshop, etc.)

• Ability to identify and create viral hooks, scroll-stopping creatives, and ad angles.

• Knowledge of ad creatives that convert across different platforms.

• Google Analytics (GA4)

• Google Tag Manager (GTM)

• Conversion tracking & attribution models

• Pixel setup and event tracking

• Funnel strategy (TOFU, MOFU, BOFU)

• Retargeting & remarketing strategies

• Landing page optimization basics

• CRO (Conversion Rate Optimization)

• KPI analysis (CTR, CPC, CPA, CPL, ROAS)

• Strong data interpretation & reporting skills

• Excel/Google Sheets proficiency

• Understanding of customer acquisition and sales funnels.

• Ability to identify growth opportunities via paid campaigns.

• Basic understanding of lead qualification and conversion journey.

• Shopify / WooCommerce ad experience

• Tools like SEMrush, Ahrefs

• Familiarity with tools like Canva, CapCut, Premiere Pro, or similar.

# Soft Skills

• Strong communication and client handling skills.

• Ability to work collaboratively across teams.

• Creative thinking with a performance-driven mindset.

• Problem-solving and analytical approach.

• Time management and ability to handle multiple campaigns.

• Adaptability to fast-changing ad platforms and trends.

# Requirements

• Minimum 1 year of hands-on experience with Google Ads & Meta Ads Manager.(A valid Proof is required)

• Strong understanding of performance marketing strategies.

• Ability to manage multiple clients and campaigns simultaneously.

• Basic knowledge of creatives, content, and ad psychology.

• Portfolio or case studies showcasing campaign performance. (preferred)

• Proven track record of managing paid ad campaigns that have generated measurable revenue or ROI for previous companies or clients.

• Ability to demonstrate past performance results such as revenue generated, ROAS achieved, or cost-efficient scaling of campaigns.

• Candidates must be able to present case studies or campaign data showcasing business impact.(lead generation, sales, or revenue growth)

# Bonus

• Prior experience in scaling ad campaigns that contributed directly to business revenue growth.

• Hands-on experience in handling high-budget campaigns with a focus on profitability and ROI.

• Strong understanding of how paid ads contribute to end-to-end revenue generation, not just traffic or leads.

# What’s in it for You

• Growth Opportunity: Be a key part of building and scaling the paid ads department.

• Creative Exposure: Work on both strategy and creative aspects of advertising.

• Client Exposure: Work with diverse Indian and international clients.

• Performance Incentives: Competitive salary with performance-based bonuses.

• Career Progression: Clear path to Account Manager or Team Lead roles.

# How to Apply

Interested candidates can share:

• Updated Resume

• Campaign performance samples or case studies

• Portfolio (highly preferred – especially creatives/video ads)