Product Manager - Subscriptions Lifecycle

About the company

Canva is focused on changing the way people everywhere experience design.

About the team

Subscriptions represent a major share of Canva’s revenue and play a key role in delivering premium value to millions of users globally. The Subscriptions team builds core monetisation capabilities that help internal teams launch, test, and grow the subscriber base while keeping the customer journey clear and straightforward from sign-up through plan management.

The platform covers the full subscription lifecycle, including the products and plans offered, pricing and discounting, user communication, and access control for premium features across Canva. Within this group, the Lifecycle team is responsible for creating and scaling a best-in-class subscription lifecycle platform so users around the world can access Canva Premium products.

About the role

Canva is seeking a Product Manager to take ownership of the complete subscription lifecycle, a highly commercial part of the business. The role focuses on making plan and pricing changes easy to roll out, lowering involuntary churn, and developing self-serve lifecycle infrastructure that can support a global product used by millions.

You will shape and manage a prioritised roadmap that balances immediate retention improvements with longer-term platform work, while also unlocking new offerings for current subscribers and designing lifecycle experiences that connect across surfaces.

In partnership with Growth, Data, Monetisation, and International teams, you will build self-serve tools that allow teams across Canva to run lifecycle campaigns on their own, creating a scalable base for continued revenue growth.

This role suits a senior product manager who enjoys working at the intersection of platform design and user experience. You should be comfortable operating in a complex domain, influencing teams you do not directly manage, and creating products that perform well at scale. Strong product judgment, a bias toward delivery, and genuine care for the subscriber journey are essential, whether the work involves a renewal message or a backend migration tool.

What you should bring

• 6 to 8 years of product management experience, preferably in subscriptions, retention, lifecycle, or platform-focused teams.
• Direct exposure to subscription lifecycle optimisation or revenue retention challenges, with the ability to explain what succeeded and what did not.
• Experience building or contributing to platform products, including understanding the balance between flexibility, consistency, and internal adoption.
• Comfort with metrics, experimentation, and insight generation, including the ability to interpret findings and translate them into action.
• Strong problem-framing and roadmap-building skills, along with the ability to make trade-offs and sequence work across competing priorities.
• Experience leading through influence and building trust through clarity, follow-through, and strong product thinking, especially with cross-functional teams.
• A commitment to good user experience and the ability to scale it across markets and a very large subscriber base.

Benefits

• Equity packages so you can share in Canva’s success.
• Inclusive parental leave for all parents and carers.
• An annual Vibe & Thrive allowance to support wellbeing, social connection, office setup, and more.
• Flexible leave options that support rest, contribution, and personal needs.

Additional information

Hiring decisions are made based on experience, skills, passion, and the ways a candidate can contribute to Canva and its culture. Applicants are asked to share their pronouns and mention any reasonable interview adjustments they may need.

Canva welcomes people with diverse skills and backgrounds, and encourages applications even from candidates who do not feel they meet every listed requirement.

Interviews for this role are held virtually.