Lead Product Designer

Role overview

We are hiring a Lead Product Designer to drive design work for growth initiatives. This role sits at the intersection of UX, experimentation, and business outcomes, with a strong focus on improving conversion, onboarding, engagement, retention, and monetization. The ideal person is highly analytical, comfortable with hypothesis-led design, and able to translate behavioral insights into scalable growth opportunities.

Key responsibilities

• Lead design efforts aimed at growth across acquisition, activation, retention, and revenue improvement.
• Create and refine conversion funnels from the initial user touchpoint through sustained engagement, while keeping an eye on core metrics such as CAC, LTV, retention, and conversion rates.
• Use design as a lever for experimentation by planning A/B tests, alternative landing pages, onboarding variations, and product experiments that can produce measurable gains.
• Take ownership of important growth journeys, including sign-up, profile completion, subscription conversion, re-engagement, and referral flows.
• Turn user behavior data, cohort analysis, and business goals into design directions that improve outcomes.
• Develop reusable growth design systems, templates, and patterns to support rapid testing and iteration.
• Work closely with Growth PMs, data analysts, and engineers to surface opportunities, prioritize experiments, and evaluate business impact.
• Continuously improve post-launch performance through testing, user feedback, and iterative refinement.
• Help build a culture of experimentation by sharing insights and guiding team members toward growth-oriented design thinking.

Growth focus areas

• User acquisition and conversion optimization
• Onboarding and activation journey design
• Subscription and monetization flow improvement
• Retention and re-engagement design
• Referral and viral growth mechanism design
• Personalization and recommendation experience design

Requirements

• Hands-on product design background with a strong focus on B2C products.
• At least 6 years of experience in product design covering both UI and UX, including a minimum of 3 years in B2C companies.
• Strong practical experience using AI-enabled design tools such as Figma Cloud and ChatGPT.
• A portfolio with strong B2C product work and at least two detailed case studies is mandatory.
• Previous experience in B2C product companies is required; prior B2B exposure is acceptable if the company was highly scaled, such as a unicorn.
• Must have shown stability by spending at least 2 years in each previous company.
• At least 2 years of experience managing or leading a design team.
• CV must include a portfolio link with two detailed case studies.
• Compensation includes a 5% variable component.
• Preferred education is from Tier-1 institutions such as IIT, NID, NIFT, or BITS.
• Preferred exposure to subscription-based or marketplace products, conversion rate optimization, and localization for international markets.
• Exposure to AI-driven personalization and recommendation systems is a plus.
• Experience with building or working on highly scaled design systems is preferred.

Additional information

This is an onsite role based in the Mumbai Metropolitan Region. The position is for a full-time employment arrangement. No stipend or internship duration is applicable. No start date or application deadline was provided in the source.