Graphic Designer

About Base

Base is building a new kind of power company for the United States. Its mission is to strengthen the electric grid by rolling out a broad network of distributed batteries, moving away from a fragile, centralized system toward one that is more resilient and capable of scale. The team brings together engineers, operators, and creatives to tackle deeply complex, cross-functional problems.

About the Role

Base is hiring a Graphic Designer who genuinely enjoys making polished work. This position is centered on execution, suited for someone who values craft, speed, and consistency. You will work within an established brand framework to produce marketing, sales, print, and digital materials that support market launches, customer education, and broader awareness of Base’s products.

Most of your work will happen in Figma, where you will create marketing campaigns, sales collateral, one-pagers, direct mail pieces, presentations, social content, and launch assets. Experience building web and landing page designs is helpful, though not a requirement.

This is a strong fit for a designer who enjoys translating creative direction into refined work at scale. You’ll contribute across many customer touchpoints, from sales materials and direct mail to launch campaigns and digital assets, helping shape how Base shows up across the business.

The team is small, ambitious, and holds a high standard for quality. Success here depends on excellent execution, close attention to detail, and the ability to deliver thoughtful design quickly across varied formats and channels.

What You’ll Do

• Create design assets for marketing, sales, and product launches across both digital and print channels.
• Develop one-pagers, sales decks, direct mail, event materials, social graphics, digital ads, presentations, and campaign visuals.
• Turn creative direction into well-executed, high-quality design deliverables.
• Use typography, spacing, composition, and systems thinking to build clean layouts and strong visual structure.
• Prepare files that are ready for production in both digital and print formats.
• Adapt campaigns for different channels, formats, and markets while preserving consistency and quality.
• Work closely with Growth, Sales, Partnerships, and other internal teams to deliver on fast-moving deadlines.
• Juggle several projects at once while keeping quality standards high.
• Maintain and improve design systems, templates, and reusable assets.
• Refine workflows, organization, and file management so the team can work more efficiently.

What You’ll Bring

• Between 2 and 6 years of professional experience in graphic design.
• A portfolio that shows strong layout thinking, typography skills, and success working within established brand guidelines.
• Advanced proficiency in Figma and solid practical experience with Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.
• Hands-on experience creating both print and digital design work.
• A strong command of typography, spacing, composition, and visual hierarchy.
• The ability to handle a large workload while staying detail-oriented.
• Comfort working quickly without letting quality slip.
• Excellent organization and disciplined file management habits.
• The ability to follow direction, work independently, and execute with minimal supervision.
• Strong communication skills and a collaborative working style.

Nice to Have

• Experience with direct mail or print production.
• Exposure to performance marketing creative.
• Skills in motion graphics, video editing, or light animation.
• Experience designing websites or landing pages.
• Previous work in a startup or in-house creative environment.

About the Team

The Brand and Creative team turns Base’s products, technology, and mission into clear, trustworthy experiences for customers and partners. Their work spans nearly every part of the company, including market launches, utility partnerships, homeowner education, digital experiences, physical products, sales enablement, events, marketing campaigns, and print.

Unlike many design teams that focus on a single product or channel, this team builds across multiple formats and sees its work appear in the real world. That gives the team direct influence over how people experience Base.

Base is a small, fast-moving team that values ownership and initiative. If you are energized by meaningful output, close creative collaboration, and the chance to produce a high volume of work that has real impact, this environment may be a strong match.

Additional Information

Base is a startup, so priorities can shift quickly. The scope of this role may grow or change depending on business needs, and the responsibilities listed here may not cover everything you may be asked to do.

Our Values

• First principles thinking: challenge assumptions and prioritize principles over rigid rules.
• Operate at Base pace: focus on what matters, move quickly, and learn through action.
• Give and get feedback: communicate openly, stay humble, and keep improving.
• Everyone is an owner: follow through on commitments and take responsibility for outcomes.
• Strong opinions, loosely held: bring clarity and make decisions even with incomplete information.
• Committed to the mission: rebuilding the grid is a major challenge, and the team works in person with full commitment rather than a 9-to-5 mindset.
• Fun and optimism coexist with grit: collaboration and celebration go hand in hand with the intensity of building something real.

Do your best work at Base.