Copywriter

About Butter Toast

Butter Toast is a creative agency that focuses on producing design and content that feel polished, lively, and far from generic. The team builds brand experiences that stand out across digital, social, and campaign channels, blending strategy, culture, and craft to create work that people actually enjoy engaging with.

Role Overview

This position is for a Copywriter with 2 to 4 years of experience who can take full ownership of copy across multiple brands and campaigns. The role calls for someone who writes with clear intent, thinks in concepts, and understands how strong copy can strengthen both the design and the brief.

Key Responsibilities

Your work will span campaign, brand, and format-level copy across advertising, scripts, web, and social content. You will help shape copy platforms, develop taglines, and define brand voice guidelines. A big part of the job will be collaborating on campaign ideas with art directors and strategists, then presenting your copy to clients and responding to live feedback with confidence. You will also build AI-supported workflows to improve speed while preserving brand voice, and review how copy performs so you can use data to improve future creative output.

Tools Used

The team uses AI and writing tools such as ChatGPT and Claude for drafting, ideation, editing, and scaling content; Jasper and Copy.ai for long-form and short-form generation; Grammarly and Hemingway for editing and tone improvement; Surfer SEO and Semrush for SEO-focused structure; and Perplexity for research, fact-checking, and trend discovery.

Work Location

This is a fully in-person role based in Ahmedabad, Gujarat, India.

Benefits

The role comes with a 5-day work week, a generous leave policy that includes 18 days of PL and 12 days of FL, discounts on electronics and equipment purchases, and office snacks and beverages provided at no cost.